Since 1997, the Canadian Hotel Investment Conference has established itself as the definitive source for information, insight and opinion on today’s Canadian lodging market. For senior executives from across North America this business conference delivers outstanding insight on where the industry is today, where its heading and the options it can deliver. 

2021 marks the 25th anniversary of CHIC!

Here is the program at a glance:

Tuesday, June 22, 2021

10:45 AM - 11:00 AM      Welcome Message & Sponsor Acknowledgements (Day 1)

11:00 AM - 11:30 AM      Opening Remarks - Susie Grynol, Hotel Association of Canada

11:30 AM - 12:15 PM      Opening Keynote given by Kevin Jacobs

12:15 PM - 12:45 PM      Networking Break/ Tradeshow

12:45 PM - 1:30 PM        The Only Constant - Revised projections and an uptick in hotel transactions

1:30 PM - 1:45 PM           Question & Answer Period

1:45 PM - 2:15 PM           Networking Break/ Tradeshow

2:15 PM - 3:00 PM           The Full Blender - How all stakeholders can work together to see their way through this

3:00 PM - 3:15 PM           Question & Answer Period

3:15 PM - 3:20 PM           Closing Remarks

Wednesday, June 23, 2021

10:45 AM - 11:00 AM      Welcome Message & Sponsor Acknowledgements (Day 2)

11:00 AM - 11:30 AM      Opening Remarks - The Hotel Industry Tracker Sentiment Survey

11:30 AM - 12:15 PM      The Lender's Perch, in coordination with all levels of government

12:15 PM - 12:30 PM      Question & Answer Period

12:30 PM - 1:00 PM        Networking Break/ Tradeshow

1:00 PM - 1:45 PM           No point economizing on the economy

1:45 PM - 2:00 PM           Question & Answer Period

2:00 PM - 2:15 PM           Networking Break/ Tradeshow

2:15 PM - 3:00 PM           Closing Keynote given by Tony Capuano, Marriott

3:00 PM - 3:05 PM           Closing Remarks


After over a year of COVID-19 hardships placed on the foodservice and hospitality sectors, the end is finally in sight. As the voice of the industry and host of Canada's largest foodservice and hospitality trade event, Restaurants Canada has officially announced RC Show 2022 will return with a dynamic, in-person and virtual broadcast, three-day event held at the Enercare Centre from February 27 - March 1. 

Restaurants Canada is preparing for a full in-person comeback to reignite the industry by combining an in-person trade show along with nationally broadcasted conference sessions that attendees can attend virtually. This will be paired with an enhanced buyers program linking buyers directly to the industry suppliers to conduct business even more efficiently. 

Attendees can expect to find the industry’s top brands and suppliers at the live show as well as programming from global thought leaders who will be assembled to discuss key industry issues to support the relaunch of the industry. 

"People are excited to get back to normal and attend in-person events. We firmly believe live shows are key for the hospitality industry. However, lessons from our successful 2021 virtual event will have us expanding our online content offering, allowing the industry to continue to learn, connect and grow from anywhere in the world," says Todd Barclay President & CEO, Restaurants Canada.

There is no denying that the foodservice industry was one of the hardest hit during the COVID-19 pandemic. Navigating through uncharted territory and consistently adjusting to stay innovative through tight restrictions has placed anyone connected to the industry in some of the most challenging circumstances of their careers. RC Show 2022 will look to unlock the door to new opportunities and provide valuable tools to improve and strengthen business operations, all in support of next year's "REVIVE” theme.

"Industry interactions and invaluable content will now be available both during and after the RC Show to ensure consistent support for foodservice professionals. “Our Buyers Program and virtual conference platform proved to be extremely successful in 2021 and is now a must have tool for the industry. While we plan for a highly anticipated live trade show with competitions and events, we also want to ensure we can provide key content to help operators from coast to coast, for those that may not be in a position to travel," adds Barclay.

In addition to the ONLINE integrations mentioned above, here's a taste of what else you can expect at the LIVE RC Show 2022:

  • Category specific pavilions and curated feature areas displaying leading brands as well as top suppliers offering a variety of innovative products     
  • Solution-based content in the form of informative sessions across multiple stages, practical workshops, enlightening panel discussions and fireside chats with global industry leaders who will be exploring all categories and topics that matter most to operators--including new profit avenues, foodservice and cannabis, restaurant profitability, mental health, diversity, sustainability and safety
  • Moderated and engaging round table discussions with agendas geared to achieving solutions on pressing topics within the industry
  • Professionally designed, fully functional pop-up restaurant that will activate brands and showcase the most innovative equipment and PPE technology
  • Comprehensive and expanded qualifying rounds for competitions that will also include virtual submissions allowing for greater national participation
  • Signature events including the industry’s largest networking event, RC Show’s Opening Night Reception and Breakfast With Champions 
  • Expanded domestic and international Buyers Program providing the opportunity to source and build partnerships and long-term connections between buyers and sellers across the country and within all sectors of the hospitality industry
  • In conjunction with the continued use of a world-class broadcast technology platform, virtual guest speakers and content available on-demand for those who cannot attend in-person.

"RC Show is excited to bring the industry together. There is no better time to elevate and promote the health and wellbeing of our sector as a whole; therefore, we officially invite chefs, baristas, bartenders, sommeliers, foodservice operators, distributors, brokers, retailers and buyers to save the date February 27 to March 1 to start a new chapter of growth for our industry," adds Barclay.

With both live and virtual conference elements, RC Show 2022 aims to reignite and revive the Canadian foodservice and hospitality industry through its new and improved ONLINE content strategy, buyers program and face-to-face business connection opportunities.


The COVID-19 pandemic has had a devastating effect on the business travel industry. The international sector was by far the worst affected, facing a 75% drop in total trips. Domestic business tourism also suffered, dropping by 56% (63% decrease overall in 2020). As a result, the global business travel industry has lost billions in client revenue, creating an overcrowded marketplace among business travel agencies. To survive the pandemic, some firms will need to consider mergers and acquisitions (M&A) to consolidate competition, drive revenue, and develop operational efficiency, says GlobalData, a leading data and analytics company.

The reduction in traveler demand has resulted in an overcrowded marketplace where business travel agencies are fighting for survival. These companies now have some tough decisions regarding their futures, and consolidation may be the most sustainable option for survival. We may see some Small and Medium Size Enterprises (SMEs) merge to give themselves more purchasing power in the industry. Alternatively, some major players could start to merge to reduce overheads and increase sales and revenue.

Craig Bradley, Associate Travel Tourism Analyst at GlobalData, comments: “Consolidation often occurs so a business can become a leader within an industry. When a company purchases or merges with another company, it reduces the number of competitors and enlarges its client base. However, in the current climate, revenue, efficiency, and cost reduction are the key motivators for M&A. The increase in overall revenue will give merged business travel firms more influence in the industry, allowing them to control pricing, take on niche markets and generate more leverage with its suppliers.”

As organizations have scaled, so have business travel agencies. Corporate clients, once worth millions in revenue, are worth a fraction of the value now. Many industry commentators have argued that this is just a momentary shift. However, many business travel clients have adapted to the pandemic by becoming more efficient and innovative, developing new ways to communicate, likely leading to a reduction in travel demand for the long-term.

Bradley adds: “Communication technologies such as Zoom, Microsoft Teams and Citrix have helped companies maintain employee engagement, collaboration, and partnerships throughout the pandemic, resulting in many companies questioning their corporate travel budgets. According to a recent GlobalData poll, 43% of respondents said their company’s corporate travel budgets would ‘reduce significantly’ in the next 12 months, suggesting that businesses will continue using communication technologies and carefully consider the necessity of using precious capital for flights and other travel expenses.”


June 14, 2021 (Tofino, BC):Pacific Sands Beach Resort introduces the role of Environmental Ambassador, significantly expanding the hotel’s capacity to implementeco-friendly initiatives and forge partnerships with conservation organizations. This position was appointed to Megan Whyte, current Guest Services Supervisor, who has been an environmental advocate all her life.

Situated in Clayoquot Sound, a UNESCO Biosphere Reserve in Tofino, Pacific Sands Beach Resort is committed to preserving the ecosystem of its rainforest locale. Megan is equally dedicated to conservation – since a young age, she has played an important role in her community, collecting and recycling garbage with her friends. Throughout the next several years, she donated her spare time to charity, raising over $100,000 for various organizations such as SickKids Foundation, for which she embarked on a solo cross-country bike ride from Toronto to Tofino.

Upon arrival in Tofino, Megan joined Pacific Sands Beach Resort as Guest Services Supervisor. Now, as the resort's first Environmental Ambassador, Megan is implementing several projects - a new community garden that encourages staff to reduce their carbon footprint, and signage educating guests on how they can reduce environmental impact during their stay. In addition to this, Megan is creating new sustainability measures, including installing micro-fibre filters for all washing machines in the resort. Megan also leads regular cleanups at local beaches as part of Surfrider Pacific Rim’sLove Your Beach Clean, which takes the extra step of analyzing debris to identify the biggest offenders and advocate for systemic change. In addition to these initiatives, the resort donated $10,000 to the campaign, and launched an onsite Marine Debris bin, providing guests and beachcombers with a location to drop garbage and recyclables; anyone who contributes to the bin is entered into a monthly draw for a two-night stay.

Environmental initiatives extend throughout the guest experience, including localSea Wench Naturals haircare and body lotions, packaged in eco-friendly pumps; a rainwater catchment system supplying water for all resort operations; a geo-exchange system that uses the earth’s temperature to heat and cool the resort; green cleaning products; electric vehicle charging; energy motion sensors; and a help-yourself herb garden that offers easy and packaging-free access to food seasonings, among other offerings.

“Protecting our environment has always been important to me, I’m thrilled and honoured to be the first Environmental Ambassador at Pacific Sands Beach Resort,” said Megan. “Currently, I’m focused on expanding the work that has already been done, from partnering withSurfrider Pacific Rim, Coastal Restoration Society and other amazing organizations, to integrating sustainability into every part of resort operations. We also have several new initiatives in the works that will help staff and guests learn about our ecosystem, and discover ways they can support conservation efforts. I think every hotel and resort should appoint a dedicated role to environmental protection – we’re living in an era where it’s become a necessary element of business operations.”

“We’re thrilled to extend Megan’s current role at Pacific Sands Beach Resort. She is such an enthusiastic advocate for the environment, and the perfect person to serve as our first Environmental Ambassador,” said Sabrina Donovan, Operations Manager. “Our resort is already a pioneer in sustainability initiatives, so it’s exciting to build on everything we have accomplished and take it one step further. Our goal is that Pacific Sands Beach Resort will serve as a model for other hotels and resorts that aim high and set the bar for sustainability.”

To learn more about Pacific Sands Beach Resort, or to book a stay,


COAST SALISH TERRITORY (Vancouver, BC) - June 21, 2021 - The Indigenous Tourism Association of Canada (ITAC) today announced the launch of their new campaign, The Original Original, in time for Indigenous People’s Day. The campaign aims to educate travellers, modernize their perception of Indigenous experiences and rebuild the industry, which was disproportionately devastated by the pandemic. 

A key component of The Original Original is a new brand mark that will help travellers better identify and book experiences from Indigenous-owned tourism businesses across Canada. 

“The Original Original campaign is a reflection of our communities as they really are: diverse, authentic, empowered and current,” said Keith Henry, president and CEO of ITAC. “Our greater mandate at ITAC is to leverage tourism to help support the revitalization and broader understanding of Indigenous culture in a way that contributes positively to Indigenous communities. The Original Original mark supports this mandate by helping travellers better distinguish and support authentic businesses, and lift our voices.”

The Original Original mark identifies tourism businesses that have been vetted by ITAC using four key criteria: the business is at least 51 per cent Indigenous-owned, it’s a business that embraces the values of Indigenous tourism, it offers a market or export-ready experience, and is an ITAC member.

The Original Original mark artwork aims to explore the ethos of this very concept by placing two letter Os within each other, representing the world, as well as the cycle of life. At the centre of these circles is a fire symbol that possesses a single flame, but is divided into three parts. This distinction represents each of the three groups of Indigenous Peoples in Canada: First Nation, Métis and Inuit. Through this branded mark, ITAC aims to further develop wide-spread recognition of authentic Indigenous experiences across the country.

“We are thrilled to officially roll-out The Original Original film and poster series, a collection of striking imagery that visually encapsulates the spirit of Indigenous travel experiences across Canada,” says Keith Henry. “We invite people to view these and share with their friends and family to help get the word out. Indigenous Peoples continue to provide transformative visitor experiences. An up to date list of Indigenous experiences that are currently open or closed can be found at Now is the time to come together as one and celebrate our connection to this vast country.”

The Indigenous tourism industry was disproportionately affected by the pandemic. Prior to March 2020, Indigenous tourism was a fast growing industry, which brought an estimated $1.9 billion in revenue to Canada’s gross domestic product. At that time, there were an estimated 40,000 Indigenous tourism employees and 1,900 Indigenous-led businesses. Today there are an estimated 15,000 employees and 1,000 businesses left. 

Canadians interested in helping to rebuild the Indigenous tourism industry can do so by visiting Indigenous tourism destinations from coast to coast to coast at to book an Indigenous experience and/or by sharing the campaign posters and videos.

Additional elements of The Original Original campaign will be released throughout the summer and fall; stay tuned.

For this domestic marketing campaign, ITAC is pleased to have the support of Destination Canada to further enhance and promote Indigenous tourism operators from coast to coast to coast, reminding consumers of the authentic, beautiful and culturally significant experiences available to enjoy throughout the country as the industry looks to recover from the effects of the pandemic.


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