Toronto, ON (June 23, 2021) – As the hospitality industry plans for recovery and the return of travel, Choice Hotels Canada is pleased to announce new additions to the Sales, Revenue Management and Franchise Services teams.

“Earlier this year we made substantial changes to our Sales division, including launching a new strategy to place our hotels and brands in a progressive position at all levels of sales,” says Julie Chan-McConnell, Senior Director, Commercial Strategy & Performance at Choice Hotels Canada. “We are pleased to welcome new team members to corporate sales and revenue management at this critical time as we steer through and beyond COVID-19 business recovery for our hotels.”

To help support the corporate B2B sales team, Monique Bourque joined the team as Global Account Manager. Fully bilingual with over twenty years of sales experience in hospitality including roles as Director of Sales and General Manager, she has a well-rounded understanding of hotel operations and the challenges and opportunities that franchisees face. She will oversee a portfolio of global and national corporate accounts across Canada, primarily focused in Quebec, to identify opportunities where Choice Hotels Canada can offer more value.

Lisa Pasqualotto also joined the sales team in the newly created position of Specialist, Account Services. Fully bilingual, Lisa has over twenty years of experience across several positions in the hospitality industry for various hotel companies. Her sales background and knowledge will provide a solid foundation and critical support working closely with corporate and specialty account managers to align opportunities for both clients and hotels.

To champion the roll out of ChoiceMAX, Choice Hotels’ new robust revenue management system, Jennifer Nielsen joined the team as Manager, Revenue Optimization. The recently launched revenue management platform was developed using proven, industry-leading technology to help hotels effectively manage rates and maximize revenue opportunity. With over 20 years of experience at a number of international brands, Jennifer began her hospitality career on the sales side, including close to a decade in leadership roles. Her sales skills have provided her with a solid foundation when it comes to developing and recommending pricing strategies.

“This last year has emphasized the importance of ongoing dialogue between our franchisees and how instrumental it is for our mutual success, “says Brendan Gibney, Senior Director, Franchise Services at ‎Choice Hotels Canada. “Our franchisees are the heart of our business and our highly experienced and engaged team of consultants are key as we move into recovery and beyond.” 

Joining the Franchise Services team is Steve White as a Franchise Performance Consultant supporting hotels across Alberta, Yukon and Northwest Territories. Steve has decades of hospitality experience with various brands, as Director of Operations and General Manager in both Eastern and Western Canada. Throughout his career, Steve has demonstrated a proven track record of helping hotels grow their business through sustainable revenue management practices, employee engagement strategies and cost management. 


Also joining the team is Jean-Paul Sarkis as a Franchise Performance Consultant in Quebec. Jean-Paul, who is bilingual, has more than a decade of on-property experience as a General Manager with major hotel brands. Most recently, he served as a Franchise Performance Support Manager for an international hotel group, where he helped drive performance for a portfolio of franchisee owners and hotels across Canada and the United States.  A trusted business advisor, Jean-Paul has significant experience in driving hotel performance in key areas such as revenue, sales, operations, service and guest satisfaction.


VICTORIA, BC – June 2021:Fairmont Hotels & Resorts, the iconic world leading hotel group known for its historic luxury and unparalleled service, has announced the appointment of Dan McGowan as General Manager of Fairmont Empress in Victoria, BC.

In his new position, McGowan will lead the overall operations, performance, and strategic direction for Fairmont Empress. Joining the Fairmont Empress team following his most recent role as the General Manager of Fairmont San Jose, McGowan brings over 25 years of experience working within the Fairmont Hotels & Resorts brand.

“Fairmont Empress is a long-standing icon of historic celebrations and timeless luxury for the Vancouver Island community,” says Jens Moesker, Regional Vice President & General Manager, Fairmont Pacific Rim. “We are so thrilled to welcome Dan to the team, as his extensive knowledge and experience leading prominent historic Fairmont properties across North America will be instrumental in continuing to provide Victoria visitors and locals alike with unforgettable moments and experiences.”

Prior to his time at Fairmont San Jose, McGowan held progressive leadership roles throughout Fairmont properties across North America, spending time at hotels such as Fairmont Chateau Whistler, Fairmont Vancouver Airport, Fairmont Dallas and Fairmont Palliser.

McGowan holds a Bachelor of Commerce Degree in Hotel & Food Administration from The University of Guelph. He has also completed the Career Development and HMDC (Hospitality Managers Development Course) through the University of Guelph. As an active leader in the tourism community, McGowan volunteer leadership roles such as Board of Directors of Tourism Richmond, Chair of the Hotel Association in Calgary, Board of Director of Tourism Calgary, Board of Directors of Visit Dallas and Board of Directors of Tourism San Jose.


Price is the most important factor to 47%* of consumers when selecting accommodation, according to a poll by GlobalData. The data and analytics company notes that, with less budget for travel but a strong desire to escape, many will turn to budget providers to satisfy their travel cravings.

Gus Gardner, Associate Travel and Tourism Analyst at GlobalData, comments: “Budget hotel operators will be well positioned to benefit from an increase in bargain-hunting travelers looking for the cheapest accommodation possible. With many countries still only permitting outbound travel to a handful of countries and domestic holidays booming in the short term, accommodation prices have risen. Research conducted by consumer group Which? revealed that UK breaks were 35% more expensive this year than last year. Therefore, travelers will be looking for a bargain among a sea of inflated rates.”

GlobalData’s consumer survey (Q1 2021) showed that travelers are more price sensitive than before the pandemic, which is unsurprising given that 87%** of global respondents expressed that they were concerned about their personal financial position during the pandemic.

Gardner continues: “The pandemic has placed a considerable strain on travelers’ finances. Despite this, travel demand is still high, and many are looking to escape in desperate need for a change of scenery. Travelers are more likely to trade extras offered at mid- to upper-scale hotels for a more basic ‘pay for what you need’ service standard.”

The same GlobalData poll showed that ‘prestige and loyalty offered’ was the least important factor when selecting a hotel/accommodation. Many upscale hotels have invested in developing a loyal following. However, the pandemic has caused a shift in traveler sentiment that could impact this type of investment.

Gardner adds: “The financial squeeze from the pandemic will likely push travelers to budget travel options, forgoing loyalty benefits in the process. To counteract the shift towards budget alternatives, mid to upper-scale hotels should focus their efforts on price promotions. Offering additional discounts for loyalty program members, freebies, or free upgrades could entice those looking to make their stay more comfortable despite a depleted travel budget.

“As travel begins to return, post-pandemic travelers are likely to have reduced funds, and budget hotels will benefit. Price promotions and incentives could be a crucial strategy for mid to upper-scale hotels to counteract this trend, however, travelers are more likely to be influenced by price in the initial travel recovery period.”


PARSIPPANY, N.J (June 16, 2021) – Wyndham Hotels & Resorts (NYSE: WH) – the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries – announced the first Microtel by Wyndham® Moda prototype in Canada, which features the brand's innovative and highly efficient design catering to drive-to travelers. The Microtel Inn & Suites by Wyndham Lac-Megantic hotel joins the 20 already open and operating Microtel properties in the country, and continues Wyndham’s overall growth in Canada with more than 40 properties in development across brands. Microtel by Wyndham’s Moda prototype remains on a steady growth trajectory with approximately 110 hotels in its development pipeline that will add more than 1,200 guest rooms.  Thirteen of those properties are planned for Canada in locations like Toronto, Montreal, and Winnipeg helping to make Microtel the largest brand in Wyndham’s development pipeline in Canada.  

The 70-room Microtel Inn & Suites by Wyndham Lac-Megantic—the first property with the Moda prototype in Canada— was developed using a modular construction method and debuts a smart and efficient design throughout the common spaces and guestrooms, elevating the award-winning Microtel by Wyndham brand. Developed in collaboration with Microtel owners and award-winning architect firm Hoefer Wysocki, the product is built to meet the needs of today’s traveler and combines midscale aesthetic with performance to deliver a prominent guest experience. The Moda prototype is the first of its kind in the economy select service segment, designed to be very cost efficient to build for a brand that over indexes on RevPAR compared to its competition.  Moda reduces Microtel's total building footprint by nearly 30 percent versus the prior prototype and delivers more than 70 percent of rentable space—one of the strongest rentable footprints in both the economy and midscale segments.

“The purposeful approach and thoughtful design of the Moda prototype allows the development process to be streamlined and affords developers the opportunity for large incremental savings,” said Microtel by Wyndham Brand Leader and Vice President of Operations, Keri Putera. “We are delighted to continue the expansion of Microtel Moda and bring this design-forward and cost-effective product to Canada.”

In the third quarter, a second Microtel Inn & Suites by Wyndham Moda property is scheduled to break ground in La Chute, Quebec that will be 73 rooms and 4 stories.

Wyndham Hotels & Resorts has seen continued demand for their select service new construction prototypes, and the Microtel by Wyndham Moda prototype is a part of the brand’s new-construction growth strategy, focused on delivering long-term value and quality for owners. The company remains on a steady growth trajectory around the world. The company’s new construction pipeline now includes over 260 hotels that are currently under construction contributing to an overall new construction pipeline of 950 hotels, which will add approximately 140,000 rooms to its portfolio, both domestically and internationally.

The Microtel brand continues to gain in market share and also attract interest from developers that are looking to build new hotels. Interested developers can visit, or contact the Microtel Franchise Development team by email at This email address is being protected from spambots. You need JavaScript enabled to view it. and by phone at (800) 889-9710, for more information.


Four Seasons and Hotels has been ramping up hires in 2021, with new job postings doubling from 431 in February 2021 to 889 in March 2021. The Canada-based company is hiring several senior-level personnel and support staff across its 119 hotels and 44 private residences, finds GlobalData, a leading data and analytics company. 

The company listed around 4,000 jobs between January 2021–June 2021 (till June 14), which is more than what it posted in 2020. Hiring is concentrated in the US and Canada, with an increase of 47% and 25% in job postings, respectively, till June 2021, when compared to January and December 2020. Hiring in Asia-Pacific (APAC) countries, such as Thailand, Japan, and South Korea, has also increased in 2021 compared to 2020. Additionally, job postings are prominent in countries such as Costa Rica, Seychelles, Anguilla, Brazil, and Italy.

Ajay Thalluri, Business Fundamentals Analyst at GlobalData, says: “Four Seasons’ hiring can be attributed to the reopening of its hotels globally, after a year of lockdown-induced travel restrictions. Additionally, the company is hiring for pre-opening teams for its hotels. The company resumed bookings, offering travel itineraries starting October 2021 till December 2022. Increased hiring in select countries can also be due to a high percentage of the population receiving a COVID-19 vaccination, besides likability of travel destinations.”

Interestingly, Four Seasons outlines that the business environment is changing, specifying that new hires should ensure efficient financial management. For example, its ‘Director of Food & Beverage’ job requires reacting and adjusting to changing business environments and ensuring efficient financial management.

Operational-level jobs are in high demand, especially for cooks, followed by operational managers and cleaning workers. Four Seasons is providing a $1,000 signing bonus for jobs such as servers, housekeeping staff, stewards, and valet attendants. The company is also staffing hotel residences and owned residences for assisting and conducting orientation for new unit owners and the handling of condominium day-to-day issues to ensure smooth operation.

Thalluri concludes: “Four Seasons has been reopening several of its hotels and is slated to open new ones in the US, Italy, Mexico, and Japan. The company could look at more hires in the coming months to meet its pre-opening team requirements.”


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