Vancouver, BC  How does Canada’s beleaguered tourism industry inspire entrepreneurs to start new businesses? And how does it help those operators who are recovering from the pandemic to stabilize and grow while bravely navigating new economic hardships? Firecircle – that’s how. 

Today, Firecircle announced its latest project, Transition to Tourism Entrepreneurship, an intensive business development program founded on Firecircle’s innovative 5x5 Method and customized to empower 1,000 tourism and hospitality entrepreneurs from across Canada to envision, launch and grow their best business ideas through a series of animated online and live video workshops, step-by-step guidance and expert, sustained mentorship. The new resources being prepared and delivered through the Transition to Tourism Entrepreneurship program are targeted at the needs of Indigenous, rural, Northern and Francophone entrepreneurs as well as entrepreneurs with disabilities seeking to start a business or recover their existing operations from the COVID-19 pandemic. 

According to Destination Canada’s latest reports, domestic tourism spending and activity have increased to near 2019 levels and demand for Indigenous and rural tourism is on the rise, both domestically and internationally. However, the tourism industry’s small and medium sized businesses, who make up over 99% of tourism businesses in Canada, are still struggling to recover and repoint to meet that demand. Deneen Allen, CEO of Firecircle and one of Canada’s leading sustainable tourism advisors, is passionate when she says, “It is imperative that the entrepreneurial spirit and capacity of our tourism industry be supported with effective education and mentorship that create opportunities for new growth and future resiliency – that’s where this exciting program comes in”.  

A full 500 of the 1,000 total participant seats in the Transition to Tourism Entrepreneurship program are being offered to Indigenous entrepreneurs, supported in partnership with the Indigenous Tourism Association of Canada (ITAC). “This partnership will continue our efforts to return the Indigenous tourism industry to the historic levels of 2019. Firecircle will be an important partner in supporting aspiring Indigenous entrepreneurs on their journey to developing their business plans, helping the industry recover, and build resiliency from the impacts of the pandemic. We are excited to offer this program to our members, which supports The Original-Original Accreditation Program as a tool for businesses who need extra support," says Keith Henry, President and CEO of ITAC.  A further 500 participant entrepreneurs will be invited to join the program from rural and Northern communities across the country.  

Firecircle is the only digital, mentored business accelerator platform for tourism and hospitality entrepreneurs in Canada. “Firecircle launched in 2020 to inspire new - and strengthen existing - tourism and hospitality entrepreneurs. Our goal is to raise the bar in product and experience development in Canada’s tourism industry,” Deneen says. “Our national Ignite team of coaches and mentors for the Transition to Tourism Entrepreneurship program are focused on building robust, professional businesses through foundational knowledge and sustained mentorship in a way that has not previously been accessible for many of the project’s target clients.” 

Transition to Tourism Entrepreneurship is an exciting, three-year project funded in part by the Government of Canada’s Sectoral Initiatives Program (SIP), by The Firecircle Ltd. and by an in-kind contribution by the Indigenous Tourism Association of Canada. Applications for participation in the project will begin in October 2022; successful applicants will be onboarded beginning November 2022.  

For more information on The Firecircle Ltd. visit


Markham, Ontario, September 13, 2022 — Next month hoteliers running on a variety of Maestro PMS platforms – including Cloud Hosted, On Premise, Self-Hosted or Private Cloud – will converge at the Omni King Edward Hotel in Toronto for “Accelerate 2022,” a LIVE Maestro PMS Users Conference to be held October 17 to 20. Designed to help its customers navigate change … thrive and accelerate their success through evolving guest expectations … and achieve optimal productivity and profitability … the invitation-only event will bring together Maestro users and staff to exchange ideas, build alliances, and arm hoteliers with innovative tools, actionable business strategies, and technological skills they need to capitalize on their Maestro property-management system investment.

To register for Accelerate 2022: Maestro User’s Conference, click here. For a video snapshot of the last LIVE Maestro event, click here.

“It’s been three years since the last ‘in-person’ Maestro User’s Conference, and we can’t wait to see everyone face to face,” said Warren Dehan, Maestro president. “There is nothing quite like giving hotel and resort operators a chance to meet Maestro team members face to face – people they regularly connect with for services. Maestro has so much to offer our clients, including the most modern technology opportunities and continuous innovation to stay competitive, but users are busy and can’t always make time to look at all the capabilities. This event gives them the opportunity to take a breath and look more closely at things during the workshops, private lab sessions, and presentations that they can take back with them and implement in their hotels with better understanding.”

The four-day event, sponsored by LOC International, b4checkin, Silverware POS, Anything Hotel, foreUP, IDeaS, Purple Cloud Technologies, Sciant, Yellow Dog, and Zaplox, will equip owners, executives, managers, department heads, key personnel, revenue/reservations professionals and IT teams with the information they need related to:

Guest Engagement Strategies & Tools

Business Analytics & Data Mining

Mobile & Contactless Tools for Guests & Staff

Web Browser Platform Benefits & Deployment Options

Cloud Hosting & Security Considerations

Social Media Engagement & Direct Booking Tools

Rate & Yield Management Strategies

Integrated Operations Across Portfolio

Latest Maestro Modules & Tools to Accelerate

Tools & Services to Help with Staff On-Boarding

Credit Card EMV Updates and More!

The Labor Shortage: The TNT Approach

Guest speaker Larry Mogelonsky, the world's most published hospitality author and co-founder of Hotel Mogel Consulting, will lead off the Maestro Users Conference. His presentation will identify solutions to the current labor crisis that we face.

“For years the hospitality industry has been guest-centric in its approach to service and loyalty,” Mogelonsky said. “While hoteliers must do everything possible to ensure guest satisfaction, it cannot be at the expense of staff. There needs to be a massive paradigm shift in how we operate; employee satisfaction must trump guest satisfaction at all costs. In the end, happy employees can’t help but translate to happy guests. This is the most radical change in hospitality today, and it cannot be deployed effectively if independent of technology.”

In addition to general sessions and educational tracks, Maestro users will experience hands-on learning labs with the Maestro experts and can network with their peers and third-party integration partners.

“Attending Accelerate 2022 is a no brainer, as the conference registration fee is redeemable towards complimentary training services throughout the year,” Dehan said. “We understand that not everyone has time to step away from their hotels. This program makes it easy for people to focus on specific sessions applicable to their hotels or enjoy the full program in its duration. No matter how much or how little time we have to spend with our customers, the Maestro team will always be standing by to help with anything they need – whenever they need us.”


St. Thomas, ON. (September 21, 2022) — Delta Commercial, a leading manufacturer of commercial plumbing fixtures, introduces the Architectural™ Design Series. Developed to complement the current TECK® and HDF® product series, the Architectural™ Design Series is a new line of heavy commercial faucets, soap dispensers and flush valves designed with residential-style but commercial durability. The new series officially launched at the American Society of Plumbing Engineers Expo in Indianapolis in September.  Faucets are available now with the rest of the series following in 2023.

“Aesthetic sacrifices are often made in heavily-used commercial spaces, but that doesn’t have to be the case” says Marnee Colman, Senior Marketing Manager, North America Heavy Commercial Business for Delta Commercial. “Drawing on input from our customers and building on the success of our design-forward 620 series and our most popular residential finishes, we saw a demand for commercial fixtures that are as beautiful as they are reliable.”

The new collections are available in three styles allowing you to create a bathroom as refined as the rest of the space, whether it calls for something geometric and angular, curved and modern or elegant and classic.  The styles are available in Chrome, Matte Black, Brilliance® Stainless and Champagne Bronze® — finishes popular in Delta’s residential collections.

With the new Architectural™ Design Series, property owners will be able to tie the entire room together with coordinating faucets, soap dispensers, wallmount flush valves and drains, built from the same philosophy of heavy-duty durability.

Featured technology

The flush valves include touch-free H2Optics® Technology, for ease of use without the common interferences that make sensors malfunction (ie. dark clothing, reflections, sunlight).

The faucets and soap dispensers feature Proximity® Sensing Technology, a unique Delta Commercial innovation that transforms the whole faucet into a touch-free sensor, allowing the user to turn on the water by simply placing a hand near the body, ultimately making the product more vandal-resistant.

Another element that is new to the Delta Commercial offering through this series, is the Mikado spray — a unique grid-like spray pattern that takes water experience to a new level.

With sustainability top of mind in commercial spaces, Delta Commercial offers an array of water-efficient flow rates from 0.35 GPM (1.3 L/min) - 1.0 GPM (3.8 L/min), helping to keep operational costs down at a time where costs are going up across the board for property owners.


BRANTFORD, ON – September 21, 2022 — SC Johnson Professional® today launched its TruShot 2.0™ Mobile Dispensing System. The product automatically dilutes, mixes and delivers effective chemistries to increase worker productivity, while reducing prep time with portable no-spill cartridges.

The patented spray and wipe system requires no mixing and no measuring. The system will keep cleaning crews moving throughout the day, and its intuitive design will have workers using the product within minutes. 

TruShot 2.0™ comes with the Trigger Dispenser that works with multiple concentrate cartridges to make cleaning facility restrooms, kitchens and more as efficient as possible. The system includes four essential cleaning chemicals, including SC Johnson Professional’s Glass & Multi-Surface Cleaner, Restroom Cleaner, and Power Cleaner and Degreaser – all of which are certified to meet ECOLOGO UL 2759 Standard for Hard Surface Cleaners*. 

In addition to these products, the TruShot 2.0™ system includes the Multi-Surface, Restroom Cleaner and Disinfectant. This product is effective against a wide array of bacteria, viruses, fungi and limits the growth of mold and mildew. It sanitizes up to 99.99% of bacteria on hard, non-porous and non-food contact surfaces in as little as 15 seconds. The product is effective against various viruses, including SARS-CoV-2, the virus that causes COVID-19, when used with the specified contact time. 

This system includes colour-coded and easy-to-read cartridges that simplify compliance and minimize off label usage. 

For more information, visit


(Ottawa, ON) - The Hotel Association of Canada (HAC) and The Foundation for Environmental Education (FEE) are pleased to announce that they have entered into a Co-Existence Agreement allowing both parties to collaborate in servicing the Sustainability Certification needs of hotel companies and corporations under the name of HAC’s Green Key Global in the USA & Canada and FEE’s Green Key in countries outside USA & Canada.

“We are delighted to be working alongside FEE in this game-changing agreement,” said Susie Grynol, President & CEO of The Hotel Association Canada. “This will simplify the sustainability certification process for brands, eliminating the need to duplicate efforts and allowing all hotels to benefit from third-party certification.”

“We are proud to be entering into closer cooperation with HAC that will better accommodate the needs of international hotel chains, thereby strengthening the sustainability of the global hospitality industry,” added Daniel Schaffer, CEO of FEE.


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