WASHINGTON – 23 January 2025 – Canada’s hotel average daily rate (ADR) and revenue per available room (RevPAR) were the highest for any year on record, according to CoStar’s 2024 data. CoStar is a leading provider of online real estate marketplaces, information and analytics in the property markets.

2024 (percentage change from 2023):

• Occupancy: 65.7% (+0.1%)
• Average daily rate (ADR): CAD208.71 (+4.3%)
• Revenue per available room (RevPAR): CAD137.17 (+4.4%)

“While ADR and RevPAR hit all-time highs, the country’s occupancy level was its highest since 2018,” said Laura Baxter, CoStar Group’s director of hospitality analytics for Canada. “RevPAR growth was strongest during the fourth quarter, bolstered by Taylor Swift shows in Toronto and Vancouver, but the country’s annual growth rate slowed in comparison with 2023. The softening in growth reflects weaker economic conditions as well as strong comparables from the year prior.

“Room rates once again outpaced inflation, while supply and demand were flat year over year. Increases in transient demand and weekday results signaled continued strength in business travel, counterbalancing weakness in group demand and flat performance on weekends.”

Among the provinces and territories, Manitoba recorded the highest occupancy level (69.0%), which was 4.1% below 2023.

Among the major markets, Vancouver saw the highest occupancy (78.2%), down 0.4% over 2023.

The lowest occupancy among provinces was reported in Prince Edward Island (54.7%), down 6.9% against 2023.

At the market level, the lowest occupancy was reported in Edmonton (+3.4% to 58.5%).

For more information about the company and its products and services, please visit www.costargroup.com.

By Jordan Hollander, Co-Founder at Hotel Tech Report

From personalized pricing to emerging booking channels, AI is set to reshape revenue management, guest experience, and overall business strategy. Here are my five cents for navigating these changes and positioning your hotel, resort, or casino, for success in an AI-driven world.

Embracing generative AI

Generative AI should be our primary focus this year. Similar to the early days of the internet, we’re at a pivotal moment where the dominant platforms of the future are still taking shape. What’s clear, however, is that generative AI will be a core driver of the technologies shaping tomorrow’s hospitality landscape.

The rise of personalized pricing

One of the most exciting trends I see on the horizon is personalized pricing. As AI-driven bots and agents continue to evolve, they will enable travelers to directly query hotel databases, unlocking tailored pricing and offers at an unprecedented scale. While still in its early stages, I anticipate we’ll see the first consumer-facing applications emerge by the second half of 2025.

New era of booking channels

Regulatory pressures on industry giants like Google and Booking.com, combined with the growing ubiquity of generative AI search, are paving the way for entirely new booking channels.

These channels will revolutionize how guests interact with your business, altering booking behaviors, lead times, and trends. As consumers gain more flexibility and agency in their travel planning, we will need to shape our strategies to meet evolving expectations.

Empowering small and independent properties

Historically, large chains had access to powerful revenue management tools and data-driven strategies that smaller players could only dream of. However, the rise of AI has leveled the playing field.

As an independent hotel, you now have the opportunity to implement advanced revenue management strategies such as personalized pricing, predictive analytics, and demand forecasting, without the need for vast resources. This is groundbreaking, not just for increasing efficiency, but also for staying competitive in such a saturated market.

AI-enabled KPIs

With AI at the forefront, we need to evolve towards data-driven analysis and decision-making. I believe return on ad spend (RoAS) and labor expense will be two of the most critical metrics taking center stage:

• RoAS: As new customer acquisition channels emerge, it will be essential to monitor RoAS at the channel level. AI will help us track and optimize the efficiency of these channels, ensuring marketing investments deliver strong returns.
• Labor expense: With staffing costs continuing to rise, we must focus on keeping these expenses under control. AI presents a significant opportunity to reduce costs by automating routine tasks and improving operational efficiency without sacrificing quality.

A dual strategy for AI adoption

The rapid advancements in AI present both opportunities and challenges. While AI holds massive potential, it also disrupts the status quo, forcing us to rethink operations and growth strategies.

To succeed, I believe we must adopt a dual strategy:

1. Invest in adaptive technologies: Focus on solutions that keep the business competitive in the short-term.
2. Allocate resources for innovation: Prepare for long-term opportunities by experimenting with emerging technologies and processes.

Balancing short-term growth with the agility to adapt to industry shifts, like new channels or evolving consumer expectations, will be critical.

Rising tech spend and accelerated digitalization

As AI continues to prove its value, I fully expect tech spend in our industry to rise this year.

Increasing labor costs will drive adoption of AI-driven automation to replace manual processes and improve efficiency. From streamlining data entry to delivering personalized guest experiences, AI will enable superior outcomes while reducing costs.

To encourage further digitalization, we must prioritize the development of user-friendly technology. One of the main obstacles to adoption has been the complexity of hotel tech systems. By creating intuitive, accessible tools similar to the apps we use daily, we can make the value of these technologies clear and compelling.

Staying ahead

To stay ahead, we must lean into AI-driven strategies to drive efficiency, enhance personalization, and fuel growth. Partnering with AI-focused tech providers and scrutinizing our business processes to identify areas where AI can unlock value are essential for beating the competition.

Success this year requires agility, foresight, and a willingness to embrace change. Whether it’s reducing operational time, uncovering deeper insights, or improving results, those that prioritize AI will position themselves as leaders within the industry.

2025 hospitality trends report

These insights are drawn from Duetto's, which analyzes factors set to impact the industry this year. The report features perspectives from global revenue management professionals and leading industry voices, including executives from Hotel Tech Report, Sandos Hotels & Resorts, CP Hospitality, Noble House Hotels & Resorts, the Sandman Hotels et Sutton Place Hotel Group, and Grand Metropolitan Hotels.

From embracing AI to redefining revenue metrics, it provides a roadmap for turning today’s challenges into tomorrow’s successes. With real-world applications and forward-thinking strategies, including insights from leading hotels, casinos, and resorts, this report delivers actionable tools to help revenue professionals stay ahead of the competition and thrive in 2025.

BURNABY, BC (January 22, 2025) – Atlific Hotels is pleased to announce the addition of the  to its portfolio of managed properties. Conveniently located in Burnaby, British Columbia, the hotel is well-situated amidst the natural beauty and attractions of the region.

Located just 30 minutes from Vancouver International Airport and 40 minutes from the U.S. border, the Best Western Plus Burnaby Hotel provides effortless access to a wide array of must-visit destinations in British Columbia.  

Boasting 136 modern and spacious guestrooms, with select accommodations offering kitchenettes for added convenience, the hotel is designed to cater to both business and leisure travellers. The pet-friendly hotel also provides complimentary full breakfast for each guest, free onsite parking, coin-operated guest laundry facilities and a seasonal outdoor pool for relaxation. Complimentary fiber optic Internet access is available in all guest rooms and public spaces including the welcoming and spacious lobby with ample seating.  

Guests can indulge in authentic Chinese cuisine at the hotel’s onsite JinJiang Shanghai Restaurant, open daily from 11:00 AM to 3:00 PM and 5:00 PM to 9:00 PM (closed on Tuesdays). Offering an extensive menu of traditional Chinese dishes, the restaurant is a local favourite. 

Situated in the heart of Burnaby, the hotel offers easy access to some of the region’s most popular attractions, including:

§  Burnaby Village Museum where visitors can step back in time to explore a replica 1920s village, complete with heritage buildings and a historic carousel. The museum is the primary historical resource for the City of Burnaby. 

§  Deer Lake Park is a perfect respite for nature lovers, offers walking trails, canoeing, and cultural venues like the Shadbolt Centre for the Arts.  

§  Metropolis at Metrotown is British Columbia’s largest shopping mall, with over 400 stores, a cinema, and a variety of dining options.  

§  Burnaby Mountain Conservation Area features stunning city and mountain views, and home to the iconic Kamui Mintara (Playground of the Gods) sculptures.  

With Vancouver just minutes away, guests can also easily visit iconic attractions such as Stanley Park, Granville Island, and the breathtaking Capilano Suspension Bridge.  

“We are delighted to welcome the Best Western Plus Burnaby Hotel to the Atlific Hotels family,” said Christine Kennedy, CEO, Atlific Hotels. “The convenient location, modern amenities, and proximity to the best of Burnaby and Vancouver make it a fantastic choice for travellers looking to explore this stunning region.” 

For more information please visit our 

VANCOUVER, BC (January 22, 2025) — The British Columbia Hotel Association (BCHA) is proud to announce the appointment of Paul Hawes as its new President and CEO, effective February 3, 2025. Bringing over 30 years of leadership experience across travel and hospitality sectors in Canada and the United Kingdom, Paul is poised to guide the BCHA into its next phase of growth.

Paul’s journey in the industry began in the UK where he studied tourism and hospitality. In 1995, he moved to Canada and joined Banff Caribou Properties, marking the start of a distinguished career. He has since held leadership roles with Resorts of the Canadian Rockies, Travel Alberta, Fairmont Hotels & Resorts, the Canadian Tourism Commission (Destination Canada), and Destination Greater Victoria. During a period back in the UK, Paul also played a pivotal role in establishing the overseas offices in the UK, Germany and France, for Destination New South Wales (NSW), Australia.

Since 2021, Paul has served as vice president, destination development and marketing at Explore Edmonton Corporation, leading the entire visitor economy function. In this role, he was responsible for building industry relations including the region’s hotel sector. He led the teams of global marketing, media relations, sales and business development, event attraction and destination stewardship, including the destination’s tourism master plan evolution.

Under Paul’s leadership, the city of Edmonton earned recognition among Lonely Planet’s top places to visit in 2025. As a passionate advocate for sustainability, Paul has championed sustainability and regenerative tourism initiatives in Edmonton, ensuring the city’s visitor economy continues to thrive into the future.

“We are honoured to welcome Paul to the BCHA,” said Tanya Stroinig, Chair of the BCHA. “Paul’s diverse career portfolio and skillset will serve him well in his role as president and CEO of our organization. For the past four years with Explore Edmonton Corporation, Paul has dedicated his time to driving business and establishing and managing relationships with the hotel community,” she added.

“I am confident that Paul will lead the BCHA forward to achieve continued success,” said Ingrid Jarrett, current president and CEO of the BCHA. “Paul will work with government at the provincial and federal level as I have, ensuring the best interest of the accommodation sector and advocating for our members. I am fully committed to supporting Paul in the transition to his leadership of the BCHA.”

In his new role at the BCHA, Paul will leverage his global expertise and passion for hospitality to drive growth, fostering collaboration in British Columbia’s hotel sector and continuing to strengthen relationships. “I am delighted to be joining the incredible team at the BC Hotel Association. This opportunity feels very much like a homecoming to my roots, with hotels playing such a pivotal role in shaping my early career,” said Paul Hawes. “I’m eager to build on the remarkable work achieved under Ingrid's leadership and look forward to continuing BCHA's legacy of success."

To learn more about the BCHA's work in the hospitality sector through education, communication, and advocacy, visit bcha.com.