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Toronto, ON – November 7, 2025 – Canadian hotels are on pace to exceed expectations thanks in large part to Canadians choosing to travel domestically, helping offset the drop off in U.S. tourists. While patriotism remains strong, economic weakness could soften the outlook for Canadian hotels. But soccer could save the day.

“Month-over-month and year-to-date data through July shows the pace is stronger than we had anticipated. Predominantly on Average Daily Rate (ADR) growth; less so on occupancy, which has been relatively flat,” says CBRE Hotels Senior Vice President Nicole Nguyen. “Still, the year would have shaped up very differently if Canadians hadn’t shown their national pride with domestic travel the way they have so far.”

Looking ahead the question is whether Canadians will continue to let patriotism shape their travel decisions, especially if the economy slows and disposable incomes suffer. CBRE Hotels Canada Industry 2026 Outlook notes that numerous economic challenges loom which could impact business and leisure travel demand.

“Canadians want to continue supporting the domestic industry and most are less enthusiastic about going to the U.S.,” says Nguyen. “But at some point, if the economic tap turns off, then that patriotic travel will decline as well because all travel, domestic and international, will become a luxury.”

Key Indicators to Remain Steady

CBRE is forecasting the key hotel market indicators – Revenue Per Available Room (RevPAR), Average Daily Rate and Occupancy – to remain steady over the next three years.

RevPAR will stay positive in most Canadian markets in 2026; between 2% to 4% over 2025 RevPAR for most markets, returning to pre-pandemic levels. National occupancy is forecast to go no higher than 66% for 2025, 2026 and 2027, while ADR is projected to rise to $216 in 2026 and $221 in 2027.

But there are already signs that Canadians are changing spending and travel habits to save money. Canadian domestic air passenger data is flat year over year while drive travel is up. “It means people are trying to pare back

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travel budgets,” Nguyen says. “They’ll drive somewhere four hours away versus flying. People might be making decisions with austerity in mind.”

She points to a recent Conference Board of Canada survey of travel intentions which showed a growing percentage of respondents citing financial reasons as the primary reason for not taking or being unsure about taking an overnight vacation trip. “They’re concerned they can’t afford to travel.”

Limited New Supply

Canadian hotel supply growth has been running below the long run average since 2019, with new supply increasing the available room nights increasing at less than 1.0% per year between 2020 and 2024. But supply is forecast to grow by 1.5% in 2026 and by 2.1% in 2027, according to CBRE’s forecast.

“The hotel pipeline is ramping up, albeit slower than expected,” says Nguyen. “Projects are taking longer to come to market. We are consistently seeing project delays throughout the development horizon for a multitude of reasons.”

FIFA World Cup a Bright Spot

Next summer’s FIFA World Cup, with seven matches slated to be played in Vancouver and six in Toronto, will be a bright spot for Canadian tourism

Much like Taylor Swift’s Eras Tour or the Toronto International Film Festival, the FIFA World Cup should help with hotel rate compression, or what happens when high demand for rooms, driven by big events, pushes a hotel toward full occupancy, leading to stronger than normal jumps in room rates across the board.

There could also be knock-on effects for those cities and Canada more broadly. “People will be reintroduced to the idea of Canada as a destination, so from a long-term legacy growth perspective it’s positive,” Nguyen says. “They might not spend the travel dollars in 2026, but maybe they come in 2027 or 2028.”

Download the full CBRE Hotels Canada Industry 2026 Outlook here.

 
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Toronto, ON (November 7, 2025) invites travellers to experience its newest destination with the opening of Days Inn - Valemount. The 67-room property at 1501 Swift Creek Road places Days Inn at the heart of British Columbia's premier outdoor recreation corridor, serving adventure-seekers traveling the scenic Yellowhead Highway between Vancouver and Edmonton.

"We're thrilled to welcome Days Inn - Valemount to our growing Canadian portfolio," said Irwin Prince, President & COO, Days Inns - Canada. "This property exemplifies our commitment to providing quality, value-driven accommodations in key markets across the country.”

Valemount has emerged as a recognized hub for adventure tourism, drawing mountain bikers, heli-skiing enthusiasts, ATV riders, and backcountry explorers to world-class terrain. The hotel provides quick access to iconic destinations including Mount Robson Provincial Park, Jasper National Park and Valemount Bike Park. Year-round opportunities range from heli-skiing and snowmobiling in winter to white-water rafting, hiking, and wildlife viewing in summer.

“This is an exciting milestone for our property and our team," said Darcy Patara, Owner of Days Inn - Valemount. "We're proud to represent the Days Inn brand and can't wait to welcome travellers from near and far. Our goal is to ensure every guest leaves ready to come back."

The hotel's family-focused amenities include an indoor heated pool with waterslide, hot tub, fully equipped fitness centre, guest laundry facilities, and 24-hour front desk service. All spacious guest rooms feature modern conveniences including 50-inch HD TVs, complimentary high-speed WiFi, microwaves, mini-refrigerators, and coffee makers. Suites equipped with full-size refrigerators, stoves with ovens, and complete kitchenware are also available. Pet-friendly accommodations welcome small pets up to 50 pounds for a fee. Free on-site parking is available for hotel guests. 

Days Inn - Valemount is now accepting reservations. For more information or to book, visit or call 1-800-DAYS-INN. Guests can earn valuable  points for every qualified stay, redeemable for free nights at thousands of Wyndham hotels, vacation club resorts & vacation rentals worldwide. Members can also redeem Wyndham Rewards points for flights, car rentals, gift cards, online merchandise, and more.

 
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Parksville, BC – November 10, 2025 – True Key Hotels & Resorts is pleased to announce the appointment of Patrick McClary as its new General Manager at Sunrise Ridge Waterfront Resort in Parksville, BC, effective November 3, 2025.

With more than two decades of executive leadership experience in luxury resorts, casinos, and full-service hotels, Patrick brings a wealth of operational expertise and a proven record of elevating guest experiences. His impressive career includes leadership roles with some of North America’s most recognized hospitality brands, including Caesars Windsor, Casino Rama, and Fairmont Hotels.

Most recently, Patrick served as Director of Food & Beverage at Alyeska Resort in Alaska, where he oversaw ten on-site restaurants and implemented a comprehensive resort-wide F&B strategy that reflected both luxury positioning and local culture. His leadership reduced turnover by 400% and produced significant gains in profitability and guest satisfaction.

Beyond his operational accomplishments, Patrick has also shared his knowledge as a hospitality instructor and consultant, mentoring future industry leaders and guiding hospitality businesses toward sustainable success. He holds a Master Certificate in Foodservice Management from Cornell University and is currently completing a MiniMBA from the University of Windsor, underscoring his commitment to continuous learning and professional development.

“Patrick’s extensive experience and passion for creating exceptional guest experiences make him an invaluable addition to the True Key team,” said Michael Anderson, President and CEO of True Key Hotels & Resorts. “His leadership will play a key role in shaping the next chapter of growth and innovation at Sunrise Ridge Waterfront Resort.”

Please join us in welcoming Patrick to the team as he takes on this pivotal role at Sunrise Ridge Waterfront Resort.

 
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VICTORIA, BC (October 31, 2025) – , the iconic ‘Castle on the Coast,’ is earning international acclaim once more, being recognized as the Best Historic Hotel in the Americas by Historic Hotels Worldwide®. The distinction was announced last night at the 2025 Historic Hotels Worldwide Awards of Excellence, celebrating the most exemplary historic hotels and hoteliers across the globe.


Fairmont Empress is being honoured for preserving and maintaining its historic integrity, architecture and ambiance. Since opening its doors in 1908, Fairmont Empress has stood as a symbol of timeless elegance and has been a cornerstone of Victoria’s identity. Designed by renowned architect Francis Rattenbury, the hotel quickly became a social and cultural landmark—hosting royalty, celebrities, and dignitaries from around the world. Declared a National Historic Site of Canada, the hotel has remained a living testament to Edwardian architecture and the golden age of travel. Its famed Afternoon Tea, served for over 117 years, continues to be a cherished tradition for generations of visitors.
 
In 2014, when visionary developer Nat Bosa acquired the property, a transformative chapter began. His leadership ushered in a new era for the hotel through the $60+ million “Return of the Queen” restoration, completed in 2017. The project revitalized the hotel’s heritage features while introducing modern design and amenities, reaffirming its place among the world’s most celebrated hotels. The unveiling of reimagined Fairmont Gold in 2023—an elevated guest experience featuring 88 elegantly appointed rooms, a residential pantry, and a private harbour-view lounge—has further enhanced the hotel’s reputation for refined luxury.

“Every year, Fairmont Empress continues to impress and write new chapters in its extraordinary story,” said Dan McGowan, General Manager of Fairmont Empress. “We are profoundly honoured to be recognized as the Best Historic Hotel in the Americas in the 2025 Historic Hotels Worldwide Awards of Excellence. This award affirms our commitment to preserving the hotel and ensuring its legacy reigns. I could not be prouder of our team, as they are always seeking ways to enhance the guest experience—turning moments into special memories—and finding ways to celebrate our history and story with travelers from every corner of the world.”
 
Historic Hotels Worldwide honours and celebrates the most exemplary historic hotels, hoteliers, and leadership practices through the . Each year, the awards recognize historic hotels and hoteliers demonstrating innovative leadership, stewardship, and contribution to furthering the recognition, preservation, and celebration of these preeminent historic hotels and their histories. Only 10 hotels worldwide were recognized in their respective categories, including Fairmont Empress. Full list available .

“We are delighted to honour Fairmont Empress with this prestigious award. It was chosen from an exclusive group of nominees and considered for several categories. It stands among the finest hotels and hoteliers in the world,” said Lawrence Horwitz, Executive Vice President, Historic Hotels of America and Historic Hotels Worldwide. “We applaud the dedication and passion of the individuals working at these iconic and legendary historic hotels, the people who keep the stories alive from the past and make staying or celebrating special occasions at these historic hotels memorable experiences.”

To learn more about the history of Fairmont Empress and all its offerings, visit:

 
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JASPER, 31, October 2025 – Fairmont Jasper Park Lodge proudly announces that its General Manager, Garrett Turta, has been named the 2025 Hotelier of the Year by Historic Hotels Worldwide. This prestigious honour was presented at the Historic Hotels Annual Awards of Excellence Ceremony & Gala, held at Fairmont Olympic Hotel in Seattle, Washington.

The Hotelier of the Year Award – considered the highest distinction within the Historic Hotels Awards of Excellence - honours individuals whose leadership and vision elevate the craft of hospitality while safeguarding the cultural and historical essence of iconic properties. Endorsed by the National Trust for Historic Preservation, Historic Hotels Worldwide, and Historic Hotels of America, this international recognition celebrates a deep commitment to the preservation and advancement of heritage hospitality around the globe.

Turta has spent nearly three years guiding Fairmont Jasper Park Lodge through some of its most defining moments in its history to date. His leadership was especially felt during the 2024 Jasper wildfires, when he led his team and the community to overcome the impacts of the historic resort and safeguard its future. Today, he is leading the resort into its next chapter: a multi-million-dollar repositioning that will deliver a full-scale renovation of the historic hotel in Jasper National Park.

“Receiving this recognition among such an inspiring group of leaders is a profound honour,” said Garrett Turta. “Fairmont Jasper Park Lodge’s story is deeply rooted in community and a deep connection to nature. This award is a testament to the strength, passion, and spirit of the remarkable team that brings that story to life every single day.”

Nestled within the UNESCO World Heritage–designated Jasper National Park, Fairmont Jasper Park Lodge is a 700-acre mountain resort that continues to set the standard for luxury in the Canadian Rockies. Since its opening in 1922, the “Grand Canadian Lodge Experience” has welcomed guests from around the world, earning a reputation for its timeless charm, sweeping wilderness surroundings, and deeply personal hospitality.

“Garrett's leadership embodies the Fairmont Spirit, honouring the true meaning of hospitality for guests and colleagues,” shared Gregor Resch, Regional Vice President of Fairmont Hotels' Western Mountain Collection. “This award and recognition speak to his deep commitment to inspire and support his team at all times.”

 

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