ARLINGTON, Va. – 20 November 2025 – Canada’s hotel industry reported its highest 2025 monthly growth rates in average daily rate (ADR) and revenue per available room (RevPAR), according to October 2025 data from , a leading global provider of commercial real estate information, analytics, and online property marketplaces.

October 2025 (percentage change from 2024):

• Occupancy: 69.8% (+2.1%)
• Average daily rate (ADR): CAD214.09 (+7.0%)
• Revenue per available room (RevPAR): CAD149.49 (+9.2%) 

Among the provinces and territories, Newfoundland and Labrador reported the largest gains in occupancy (+11.9% to 70.0%) and RevPAR (+19.0% to CAD121.03).

Nova Scotia registered the highest increase in ADR (+10.7% to CAD207.78).

Among the major markets, Toronto saw the largest jumps in ADR (+14.8% to CAD294.90) and RevPAR (+17.3% to CAD239.81), due to the impact of the 2025 World Series.

For more information about the company and its products and services, pleasevisit.

MCLEAN, Va. - Committed to rewarding loyalty at every stage of the travel journey, today Hilton (NYSE: HLT) announced exciting changes to its award-winning Hilton Honors loyalty program. Debuting this January, Hilton will introduce its most elite tier yet – Diamond Reserve – with new elevated benefits, including a Confirmable Upgrade Reward that can be instantly redeemed at the time of booking, guaranteed 4 p.m. late checkout, and exclusive customer service support.

What’s more, Hilton Honors Gold status will become the most valuable mid-tier status, with members still enjoying all the current benefits of Gold status, including space-available room upgrades and on-property Food & Beverage credits, while achieving this status even faster. Diamond status will also become more quickly attainable while keeping benefits that members appreciate the most.

“Members have told us they are looking for more personal recognition and meaningful rewards throughout their travel journey. Today we are proud to usher in the next chapter for Hilton Honors by delivering on what matters most to our members: making loyalty both more accessible and more rewarding, in more places around the world,” said Chris Nassetta, president and chief executive officer, Hilton. “At a time when many loyalty programs feel increasingly interchangeable, we’re strengthening Hilton Honors for every member – from our superior upgrade benefits for our elite members to more ways to dream, stay, earn and redeem Points across our growing portfolio of more than 9,000 hotels.”

In 2026, earning elite status with Hilton will be even more achievable, opening the door for more travelers to enjoy the recognition, perks and flexibility that make Hilton Honors and the Hilton Honors app a preferred travel companion. Among the highlights:

• Members will earn Gold status with only 25 nights per year – 15 nights less than the current 40-night requirement.
• With Gold status, members will continue to enjoy the same benefits, like early confirmation of space-available room upgrades, a Daily Food & Beverage Credit or continental breakfast (varies by brand and region) and 80 percent more Points.
• Members will earn Diamond status faster as well, needing only 50 nights instead of the current 60 nights. Diamond members will continue to enjoy the same benefits, including early confirmation of space-available room upgrades, a Daily Food & Beverage Credit or continental breakfast (varies by brand and region), executive lounge access, 48-hour room guarantee and 100 percent more Points.
• With these changes, Hilton has reduced the requirements whether through nights, stays or eligible spend to reach Gold and Diamond tiers, beginning next year.

Unlocking The Best of Hilton Honors

As the new pinnacle of Hilton Honors tiers, Diamond Reserve is an entirely new level of recognition designed for Hilton’s most loyal travelers. Achieved by those who qualify with 80 nights AND $18,000 in USD annual Eligible Spend, this all-new premium tier represents Hilton’s most exclusive expression of loyalty yet.

“Loyalty is not something we take lightly. We’ve spent years listening to our members. Diamond Reserve was created to recognize and reward those who entrust their travel to Hilton,” said Mark Weinstein, chief marketing officer and head of luxury brands, Hilton. “We know that enhancing the stay experience is the foundational building block to driving loyalty, which is why we have thoughtfully designed a suite of ultra-premium benefits intended to make staying with Hilton even better.”

Among the Diamond Reserve tier’s defining benefits is the Confirmable Upgrade Reward:

• The Confirmable Upgrade Reward allows eligible members to lock in premium room upgrades, including up to a one-bedroom suite for stays of up to seven nights, at the time of booking – including through the Hilton Honors app.
• Members will receive their first Confirmable Upgrade Reward when they achieve Diamond Reserve status and the option to earn a second reward at the 120-night milestone or 30,000 Points.
• Confirmable Upgrade Rewards can be used on both eligible paid and reward stays at select global Hilton properties offering complimentary pre-arrival upgrades. This includes hotels across the company’s growing luxury portfolio, featuring brands like Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts and Signia by Hilton.

Additional bespoke benefits reflect the seamless flexibility and personalization that Hilton’s most engaged travelers desire:

• Diamond Reserve status guarantees 4 p.m. late checkout on every eligible stay, giving members more time to relax or prepare for their onward journey.
• Diamond Reserve members will receive unparalleled service through 24/7 exclusive customer service support with specially trained team members dedicated to delivering personalized assistance and priority care.
• In addition to executive lounges, Diamond Reserve members will enjoy complimentary access to Hilton’s Premium Clubs, a growing collection of exclusive, on-property clubs, most commonly found at Hilton’s luxury, lifestyle or full-service hotels, that include elevated food and beverage offerings, quiet workspaces and other coveted features.
• Diamond Reserve members will receive the highest priority for space-available upgrades, confirmed as early as three days before check-in.
• Members who achieve Diamond Reserve will also see their loyalty rewarded faster and more generously than ever before with a 120% Points bonus on every stay.

Favored, Flexible Benefits, Remain

At its core, Hilton Honors remains committed to giving travelers more choice in how and when they redeem their Points. Members will continue to benefit from no blackout dates and no resort fees on reward stays booked with all Points. They can also combine Hilton Honors Points and money to get them closer to their next stay, adding even more flexibility to travel planning. One of the program’s most valued benefits, the Fifth Night Free perk, continues to reward members who book standard room rewards entirely with Points, providing meaningful savings and longer-lasting experiences.

More Ways to Dream, Earn and Redeem at Expanding Luxury & Lifestyle Portfolio

Members who travel with Hilton Honors now have more ways to dream and redeem with their Points, with access to Hilton’s growing world-class portfolio of brands, including . This includes the , a property that represents both Hilton’s heritage and its continued evolution, as well as .

Learn more about Hilton Honors at  or visit  to enroll in the program today.

San Francisco —  November 13, 2025 — Duetto, , and Cloudbeds, powering hotel growth, have released their first-ever Hotel Market Pulse report, providing performance and profitability analysis for hoteliers worldwide, based on the data managed by both companies.

The analysis covers guest booking and hotel performance data from January 1 to July 31, 2025, comparing results to the same period in 2024, focusing on traveler booking behavior and hotel profitability.

Key findings from the Hotel Market Pulse report:

Traveler booking behavior shifts

• OTAs hold strong as the leading demand channel: Even so, distribution channels saw significant shifts, with Expedia pulling ahead in room night volume by nearly 12% year over year. Other OTAs, including Trip.com, Hotelbeds, and Despegar, each increased volume by more than 35%. These gains came at the expense of other OTAs, including Booking.com, Agoda, and Vrbo.
• Softening pricing power: For many operators, performance lagged expectations as pricing power softened, and demand cooled. The global average daily rate rose modestly on Booking.com and Expedia, but dropped 10% on Vrbo, 5% on Hotelbeds, and 2% on Airbnb. Adjusted for inflation, "real ADR" actually declined for many properties.
• Shorter stays: Data showed a consistent downward trend in the Average Length of Stay (ALOS) every month from January to July 2025 compared with 2024, potentially due to tighter budgets and the shift toward shorter, more frequent 'microcations'.

Hotel profitability and performance

• TRevPAR growth: Total Revenue per Available Room (TRevPAR) indicated overall performance improvement, with Latin America leading with a 4.6% increase, followed by North America (+3.5%) and Europe (+2.5%). Food and beverage (F&B) remains the clear leader and primary driver of ancillary revenue across all regions.
• GOPPAR improvement: Gross Operating Profit Per Available Room (GOPPAR) increased year over year in all regions. North America led with the biggest gain of 2.9%, followed by Latin America (+1.3%) and Europe (+1.2%).
• Labor remains the largest expense: Operating costs continue to be pressured by rising labor expenses, which remain the largest expense for hotels. North America saw labor costs increase by 4.6%, reaching 47% of total operating costs, while Europe saw a 3.9% increase, now 60% of total operating costs.

“Understanding where and how demand is shifting is critical for every hotel leader today,” said Rafael Blanes, Chief Growth Officer of Cloudbeds. “At Cloudbeds, we believe data is human — it reflects real traveler intent and behavior. This collaboration with Duetto transforms that data into contextual intelligence, helping hoteliers anticipate change, make smarter decisions, and unlock more profitable growth.”

“By combining Duetto’s data with Cloudbeds’ channel insights, we’re helping hoteliers understand how and why traveler behavior is changing, and how this impacts their bottom line,” added Jason Hofmann, Chief Customer Officer of Duetto.

This inaugural report is part of the strategic partnership's shared mission to empower hoteliers with advanced tools and insightful data for optimizing revenue and operational efficiency. To read all the findings of the report,

Oshkosh, Wis. – Nov. 11, 2025 – Continental Laundry Solutions (Continental) recently promoted Kim Foxcroft to director of marketing, recognizing her outstanding leadership and long-standing contributions to the company’s success.

As director of marketing, Foxcroft takes the helm of Continental’s marketing strategy and brand direction. She is responsible for driving integrated marketing and communication initiatives that expand Continental’s market presence, strengthen customer engagement and fuel continued business growth. Foxcroft leads a talented team of writers, designers and digital marketing professionals, manages the department’s budget and serves on the company’s Executive Committee, where she helps shape corporate priorities and long-term business strategy.

“Through her nine years with Continental, Kim has risen as one of the company’s most key contributors, leading Continental Creative Services (CCS) and now assuming responsibility for a marketing department poised for growth,” said Continental President Mike Floyd. “She’s earned her way to a senior leadership position using grace, intelligence and creativity.”

“I look forward to growing our department to support the company’s expanding product lines and brands and am grateful for the opportunity to help shape Continental’s future,” said Foxcroft.

Foxcroft, who joined Continental in 2016 as Continental Creative Services manager, brings nearly three decades of experience in graphic design, advertising and marketing to her new post. At CCS, she guided creative planning and production for targeted campaigns, worked closely with distributors and customers, spearheaded development of digital tools and websites, and more ...

Foxcroft earned a bachelor’s degree in graphic design from Mount Mary College, in Milwaukee, in 1996.

To learn more about Continental’s products, services or career opportunities, visit www.continental-laundry.com or call 800-256-1073.