Pemberton, BC – April 17, 2026 – BC Hotel Association has named David MacKenzie, Managing Director of Pemberton Valley Lodge, as the recipient of the prestigious Hotelier of the Year award at its annual awards ceremony.
The award recognizes exceptional leadership, innovation, and contribution to British Columbia’s hospitality industry. MacKenzie was honoured among peers from across the province for his commitment to operational excellence, community engagement, and advancing the role of independent boutique hotels in a competitive market.
“It’s an incredible honour to be recognized by the BC Hotel Association,” said MacKenzie. “This award really belongs to the team at Pemberton Valley Lodge. Their dedication, resilience, and genuine care for our guests and community are what make this place special.”
Under MacKenzie’s leadership, Pemberton Valley Lodge has earned recognition for its people-first culture, operational performance, and commitment to sustainability and community impact. Most recently, the lodge was awarded the Employees First Award at the Tourism Industry Association of BC conference, highlighting its leadership in staff well-being and workplace culture.
Beyond the property, MacKenzie has played an active leadership role in the broader tourism and hospitality sector, serving on multiple provincial boards and contributing to policy discussions that shape the future of the industry in British Columbia.
“David represents the very best of our industry,” said Paul Hawes BCHA President. “His leadership extends far beyond his property, and his impact is felt across communities and throughout the province.”
The Hotelier of the Year award is one of the highest honours presented by the BC Hotel Association, celebrating individuals who demonstrate outstanding professionalism, leadership, and a lasting contribution to the hospitality sector.