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Hotel sector marks World Day Against Trafficking in Persons with growing support for national awareness training.

As the world recognizes July 30 – World Day Against Trafficking in Persons, hotels across Canada are stepping up their commitment to safety and human rights by continuing to embrace Not in Our Hotel, a free training initiative designed to equip hotel staff with the knowledge to recognize and respond to signs of human trafficking.

Launched earlier this year by the Alberta Hotel & Lodging Association (AHLA) in partnership with provincial hotel associations from Ontario to British Columbia, the training has already reached hundreds of properties—and participation continues to grow.

"By ensuring every hotel employee understands the signs of human trafficking and knows how to respond, we are taking a stand as an industry to say: not in our hotels," said Tracy Douglas-Blowers, President & CEO of the Alberta Hotel & Lodging Association.

Human trafficking is one of the fastest-growing crimes in Canada, with traffickers often targeting the anonymity and access of the hotel sector. This is why more and more hotels are integrating Not in Our Hotel into their operational culture—not as a one-time action, but as part of a long-term commitment to safety and vigilance.

The training includes:

  • Online modules for hotel staff, with certificates of completion
  • Reference materials like posters and on-the-job guides
  • Manager tools to support property-wide policy and awareness

The training is available at no cost to hotel owners, managers, and employees in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. Participation remains open, and associations continue to encourage hotels of all sizes to adopt the program.

This year’s observance of World Day Against Trafficking in Persons serves as a moment to reflect, recommit, and recognize the hotel sector’s growing leadership in this critical issue.

“Our Canadian hotels and their staff are known around the world for their incredible hospitality, but when it comes to human trafficking, we want criminals to know they're not welcome. The victims of human trafficking need our help, and your anonymous tips to Crime Stoppers can make a real difference. Please speak up, because the victims cannot.” Linda Annis, Executive Director, Metro Vancouver, Crime Stoppers

Sponsored by: Western Financial Group

More information & training access: www.notinourhotel.ca