The 2026 Hotel Data Conference is taking shape. This year’s program, taking place August 5–7, 2026 at the Grand Hyatt Nashville, brings together industry leaders and actionable insights to help hospitality professionals make confident decisions across ownership, operations, revenue management, commercial strategy and more.

The conference agenda is designed to help attendees turn data into decisions through relevant educational sessions, expert analysis, and meaningful networking opportunities.

The 2026 speaker lineup features hospitality executives, analysts, revenue strategists, owners, operators and technology leaders from across North America.

Featured Speakers Include:

• Amanda Hite, President, STR
• Stephanie Ricca, Editorial Director, CoStar Group
• Jeff Higley, President, Hotel Investment Group, Northstar Travel Group
• Michael Goldrich, Founder & Chief Advisor, Vivander Advisors
• Mark Morrison, Chief Strategy and Transformation Officer, Rockbridge
• Robert Morse, VP Revenue Management Hotels and Resorts, Davidson Hospitality Group
• Linda Gulrajani, VP of Revenue Strategy and Distribution, Marcus Hotels & Resorts
• Karen Carroll, VP Revenue Strategy and eCommerce, GF Hotels and Resorts
• Sarah Masterson, President, Olympia Hospitality
• Arlene Ramirez, Chief Learning Officer, Hospitality Financial and Technology Professionals (HFTP)
• Adam Sacks, President, Tourism Economics
• Andrea Stokes, Practice Lead, Hospitality, J.D. Power
• Max Spangler, VP of Technology, Charlestowne Hotels
• Scott van Hoorstebt, Founder, dCommerce

Additional speakers will be added in the coming weeks.

Conference Topics

Sessions at the Hotel Data Conference will focus on:

• Hotel performance trends and forecasting
• Revenue management and commercial strategy
• Hotel investment and development outlooks
• Operations and labor challenges
• Hospitality technology and analytics
• Market intelligence and benchmarking
• Consumer trends and guest experience

Organizers encourage attendees to register early as strong demand is expected for this year’s conference.

For more information, including the full agenda and speaker lineup, visit:
Hotel Data Conference 2026

(May 21, 2026) OTTAWA, ON — Hotels Canada has released its Spring 2026 Workforce Report, highlighting ongoing workforce shortages and growing concerns about long-term labour access across Canadaʼs hotel industry.

Based on responses from hotel operators nationwide, the report finds workforce pressures are increasingly shifting toward workforce stability, particularly as hotels lose experienced international workers due to expiring permits and changing immigration pathways.

Key findings include:

• 72% report difficulty attracting local workers
• 58% of hoteliers anticipate workforce shortages over the next 12 months
• 46% of hotels lost Temporary Foreign Workers (TFWs) due to expiring permits in early 2026
• 57% expect the federal governmentʼs 2026–2028 Immigration Levels Plan to negatively impact their business

Rural and resort hotels continue to report the highest workforce pressures. “Hotels across Canada continue to create opportunities for domestic workers from a wide range of backgrounds, including youth, Indigenous workers, and seniors,” said Beth McMahon, President & CEO of Hotels Canada. “At the same time, many employers are reporting growing concerns about workforce stability and long-term access to international talent, particularly in rural and resort communities.”

The report highlights the important role international workers continue to play in hotel operations, particularly in housekeeping and front desk roles, while identifying growing operational impacts tied to expiring permits and reduced workforce access.

Among resort hotels:

• 70% reported workforce shortages
• 80% expect to lose TFWs due to expiring permits
• 70% cited affordable housing shortages as a workforce challenge

Hotels Canada says the findings reinforce the need for workforce and immigration policies that better reflect the operational realities facing hotels across Canada.

The full Spring 2026 Workforce Report is available at hotelscanada.ca.

ARLINGTON, Va. – 20 May 2026 – Canada’s hotel industry posted a fourth consecutive month of performance growth, according to April 2026 data from CoStar, a leading global provider of commercial real estate information, analytics, and online property marketplaces.

April 2026 (percentage change from 2025):

• Occupancy: 63.5% (+0.6%)
• Average daily rate (ADR): CAD201.87 (+6.6%)
• Revenue per available room (RevPAR): CAD128.19 (+7.3%)

Among the provinces and territories, Newfoundland and Labrador registered the largest increases in occupancy (+12.9% to 61.3%) and RevPAR (+21.3% to CAD97.73).

Prince Edward Island posted the highest ADR lift (+14.3% to CAD179.89) but the steepest drop in occupancy (-13.8% to 38.3%).

Among the major markets, Toronto reported the largest gains in ADR (+12.8% to CAD271.43) and RevPAR (+13.0% to CAD205.27).

Montreal saw the highest occupancy increase (+5.9% to 66.4%).

For more information about the company and its products and services, please visit www.costargroup.com.

Toronto, ON (May 21, 2026) — Atlific Hotels is pleased to announce the appointment of Christopher Spear as Vice President, Commercial Strategy. Christopher brings over 35 years of experience in luxury and full-service hospitality, with a strong track record of driving commercial performance across Canadian markets.

In his role, Christopher will oversee the integration and performance of sales, marketing, and revenue management functions across the organization.

“Christopher’s depth of experience, strategic mindset, and proven ability to deliver results make him a strong addition to our leadership team,” said Christine Kennedy, Chief Executive Officer, Atlific Hotels.

Throughout his career, Christopher has built a reputation as a results-driven leader, consistently delivering revenue growth and strengthening market positioning in competitive environments. He has held senior leadership roles with leading hospitality brands including Fairmont Hotels & Resorts and Marriott International.
Based in Montréal, Christopher is recognized for his collaborative approach and focus on performance.