VICTORIA, B.C. (Songhees, Xwsepsum and W̱SÁNEĆ territories), March 24, 2026 – Known for its award-winning workplace culture, Accent Inns Inc., which include and , are bolstering their Leading with Love philosophy with new executive firepower with the hiring of two new Vice Presidents.

Accent Inns and Hotel Zed has appointed Rachel Johns as Vice-President, Marketing, Sales and Revenue and Jeff Hope as Vice-President, Finance. Together, the appointments deepen executive capacity in two critical areas as Accent Inns and Hotel Zed continue to scale while staying true to the values that define their brands.

Building capacity for its next chapter, these new leaders will help Accent Inns and Hotel Zed grow while staying distinct, rebellious and guest focused. The appointments come at a pivotal moment for the business, with CEO Mandy Farmer also stepping into the role of Chair of Hotels Canada this year.

The Vice-President, Marketing, Sales and Revenue role is new to the organization and brings together three critical functions under one leader. The integrated structure is designed to strengthen alignment between brand, demand generation and revenue performance as the company scales. Rachel has held senior leadership roles at high-growth organizations including Booking.com, ThoughtExchange and Hootsuite.

As Vice-President, Finance, Jeff will oversee the financial integrity and long-term performance of Accent Inns Inc., supporting strategic decision-making across the organization. His experience across hotel finance, audit and enterprise risk with most major hotel brands will help strengthen the company’s financial discipline and equip teams with the insight needed to support sustainable growth.

“I believe that the most important factor to our organization’s success is having the right people on the team,” said Mandy Farmer, CEO of Accent Inns, Hotel Zed and ROAR. “Both Jeff and Rachel have deep hospitality roots, strong leadership chops and they’re experts in their fields. But I’m especially excited about welcoming them to our work Fam-Jam because their values align with ours, and they fit seamlessly into our culture.”

NEW YORK, March 24, 2026 /PRNewswire/ -- Blue Flag Capital, the renowned Boston-based hospitality investment company, announces a transformative year of growth with a significant expansion of the portfolio, doubling its footprint with the addition of four new highly-anticipated properties with confirmed opening dates all set to debut in summer 2026. The new openings include Faraway Jackson Hole, Faraway Sag Harbor, Hotel Corduroy in Montauk, and Oyster Estate in Greenport. Known for its celebrated collection of hotels on Nantucket and Martha's Vineyard, the expansion reinforces Blue Flag's position as a design-forward hospitality group focused on long-term stewardship of beloved historic properties, thoughtful restoration, a strong sense of place, and culture-led, community-driven experiences in iconic leisure destinations.

The milestone year also marks Faraway's expansion to the American West and a deepened commitment to Jackson Hole. Following Blue Flag's 2023 acquisition of Snake River Lodge & Spa and the neighboring Alpenhof Lodge, two beloved properties at the base of Teton Mountain, Blue Flag has been actively operating and repositioning the hotels as part of its long-term vision for the destination. This summer, the former Snake River Lodge & Spa will be transformed into the new Faraway Jackson Hole, while Alpenhof Lodge will temporarily close in April 2026, re-opening in 2028 to introduce a new chapter that harkens back to its early upscale roots. Together, the properties anchor Blue Flag's growing presence in Teton Village, reinforcing its commitment to stewarding historic hotels while introducing its signature design-driven hospitality to a new generation of travelers.

Alongside Jackson Hole, Faraway is deepening its presence along the East Coast with the transformation of the historic Baron's Cove into Faraway Sag Harbor. A natural next chapter in Blue Flag's coastal story, the 67-room property is being reimagined as an elegant compound designed to feel collected over time. Blue Flag's growing collection also includes the new high-design beachside retreat, Hotel Corduroy in Montauk, and Oyster Estate, a boutique hotel drawing inspiration from the nautical history of its setting in downtown Greenport, NY. The expansion underscores the firm's commitment to acquiring and developing highly differentiated lifestyle hotels with bold design identity, compelling food and beverage concepts, and the operational infrastructure to be a key player in competitive and sought-after travel markets.

Founded with a mission to rediscover the soul in hospitality, Blue Flag combines strategic real estate stewardship with immersive brand creation, supported by distinct design, sensory guest experiences, and operational expertise through its in-house management company, Collared Martin Hospitality. The brand's current established operating properties include Faraway Martha's Vineyard, Faraway Nantucket, along with Beachside Hotel, Blue Iris, Brass Lantern, and Life House Nantucket.

"Hospitality is at its best when it connects deeply with guests and the communities around it," said Blue Flag Capital Co-Founder and CEO, Jason Brown. "For us, honoring historic properties goes far beyond preserving beautiful buildings, it's about honoring the people, traditions, and hospitality that make these places so meaningful. As our portfolio continues to grow, our mission remains the same: to steward these properties thoughtfully and help restore the soul of these remarkable destinations for both travelers and the communities that surround them."

Summer 2026 Openings

Hotel Corduroy | Montauk, NY – Set in a prime location on the edge of Montauk, Hotel Corduroy is a boutique hotel that has been reimagined for today's modern traveler. Offering a refined interpretation of Montauk's surf heritage, the East End escape offers 29 contemporary styled guest rooms with custom design accents across three buildings, a private beach, and an expansive central lawn space for leisure. Opening early May 2026 with guest room bookings available online HERE.

Faraway Sag Harbor | Sag Harbor, NY – Arriving on the Hamptons waterfront, Faraway Sag Harbor is an intimate 67-room boutique hotel rooted in maritime history and whaling heritage, featuring layered coastal interiors. The hotel's waterfront restaurant, Zagara, brings Amalfi Coast–inspired seafood and coastal flavors to the harbor's edge, complementing the hotel's overall vibrant food and beverage program also including a ground-floor bar and lounge. The property offers residential-style guestrooms, a pool and terrace, and intimate communal spaces that embody Sag Harbor's harborfront lifestyle. Opening early June 2026 with guest room bookings available online HERE.

Faraway Jackson Hole | Jackson Hole, WY – Expanding Blue Flag's geographic reach westward, Faraway Jackson Hole debuts as the first noncoastal property, bringing a contemporary mountain aesthetic to one of the country's premier year-round destinations. Located in Teton Village and opening with 90 rooms & suites and 48 residences, the hotel features warm, natural interiors and expansive alpine views. Sure Hand, the onsite restaurant, sits adjacent to a lobby lounge with a wood-burning masonry fireplace, offering seasonal dishes and craft cocktails inspired by the local spirit and ingredients of Wyoming. Key amenities include a year-round indoor/outdoor pool, hot tub, sauna, and direct ski access, offering a refined basecamp experience. Faraway Jackson Hole is in close proximity to Grand Teton and Yellowstone National Parks, bringing summer's hiking, wildlife, and outdoor adventures within easy reach of guests. A second phase, planned for 2028, will bring expanded guestrooms, a signature restaurant, and dedicated meeting and event space. Opening early June 2026 with guest room bookings available online HERE.

Oyster Estate | Greenport, NY – A reimagined 34-room boutique hotel in the heart of Greenport Village, Oyster Estate brings a bold, design-forward identity to the North Fork, inspired by both the historic harbor and the surrounding farms and vineyards. At its center is a newly built courtyard pool and patio that serves as the focal point and social hub of the property, complemented by Fortune Favors, a vibrant onsite cocktail bar and dining destination. Additional amenities include a gym and dedicated meeting space, making the hotel one of the most thoughtfully appointed boutique offerings in the village. Opening September 2026 with more information to come HERE.

"We're incredibly excited to bring Faraway west to Jackson Hole, it's one of the most iconic, year-round leisure destinations in the country," said Blue Flag Capital Co-Founder and CDO, Brad Guidi. "Similarly, expanding across Long Island felt like a natural progression from Nantucket and Martha's Vineyard. These are legacy markets with enduring demand, and we believe there's room for design-forward hotels that feel deeply connected to their surroundings. We've partnered with celebrated collaborators in the design space, including interior design firms Ward + Gray, Jenny Bukovec Studio, ISLYN Studio, and architects Workshop/APD, across these four openings to deliver a product that's elevated, welcoming, and intentionally crafted to introduce fresh, unique experiences to each market while honoring the local character and culture."

The addition of Jackson Hole and substantial presence in Long Island represent a meaningful next chapter for Blue Flag, Collared Martin, and the Faraway brand, which has plans for international expansion in the near future. With four openings in one season and continued strategic acquisitions underway, Blue Flag is quickly emerging as a distinctive new brand in lifestyle hospitality, blending meaningful property investment, clear brand vision, commitment to exceptional hospitality, and enriched guest experiences in the communities and destinations where they operate. As the company grows, its mission remains clear: to steward meaningful experiences and restore the soul of these remarkable properties for travelers and the communities that surround them.

Vancouver, B.C. – October 14, 2025 – Fairmont Pacific Rim announces the launch of an exclusive new culinary collaboration series at The Lobby Lounge & RawBar, spotlighting globally acclaimed chefs alongside the hotel’s Chef de Asian Cuisine, Youssef Jbari. Designed as a sequence of intimate, one-night-only dining experiences, the series will welcome just 40 guests per evening for immersive omakase-style menus rooted in precision, seasonality, and creative exchange.

The inaugural dinner on Monday, March 30 will feature Masayoshi Baba, marking a highly anticipated return to The Lobby Lounge & RawBar - his former culinary residency - following the continued success of his Michelin-starred restaurant, Masayoshi. This homecoming sets the tone for the series, blending legacy with evolution in a refined and deeply personal dining experience.

Together, Baba and Jbari will present a meticulously curated six-course omakase menu, showcasing hyper-seasonal ingredients through a lens of Japanese technique and Nikkei influence. The result is a dialogue between tradition and innovation - where precision, restraint, and bold flavour converge. Tickets are available for $189.00 per person.

“The opportunity to welcome Chef Baba back to this space feels incredibly meaningful,” says Jbari. “There is a shared respect for craftsmanship and storytelling through food, and this series allows us to explore that in a truly intimate way.”

Building on this momentum, the second dinner in the series will take place on Wednesday, May 6 in collaboration with Chef & Owner Riccardo Valvedere of UCHU Cevicheria & Raw Bar. Known for its vibrant expression of Peruvian cuisine, UCHU brings a dynamic counterpoint to Jbari’s Nikkei cuisine creating a natural synergy between Japanese and Peruvian culinary traditions. Guests can expect a bold, flavour-forward menu that celebrates this cross-cultural exchange.

The series will conclude on Monday, June 1 with Hyunki Shin of Sushi Bar Shu, further cementing the series as a platform for some of Vancouver’s most respected culinary voices.

Each evening will be hosted in The Lobby Lounge & RawBar, offering an intimate, design-forward setting that mirrors the artistry on the plate. Thoughtful beverage pairings will complement each menu, enhancing the overall sensory experience.

This collaboration series underscores Fairmont Pacific Rim’s continued evolution as a culinary destination - where world-class talent, cultural exchange, and elevated hospitality intersect. Limited seating is available for each dinner.

ARLINGTON, Va. – 23 March 2026 – Canada’s hotel industry reported a second consecutive month of year-over-year performance increases, according to February 2026 data from CoStar, a leading global provider of commercial real estate information, analytics, and online property marketplaces.

February 2026 (percentage change from 2025):

• Occupancy: 57.9% (+0.2%)
• Average daily rate (ADR): CAD197.05 (+4.0%)
• Revenue per available room (RevPAR): CAD114.18 (+4.2%)

Among the provinces and territories, Manitoba registered the largest increases across each of the three key performance metrics: occupancy (+7.6% to 66.8%), ADR (+7.8% to CAD178.28) and RevPAR (+16.0% to CAD119.17).

Among the major markets, Vancouver saw the largest increases in occupancy (+3.7% to 73.8%) and RevPAR (+7.8% to CAD166.24).

Despite reporting the steepest decline in occupancy (-7.2% to 63.8%), Toronto posted the highest ADR gain (+7.2% to CAD229.48).

For more information about the company and its products and services, please visit www.costargroup.com.