TORONTO, April 24, 2025 /CNW/ - This summer, Choice Hotels Canada is encouraging Canadians to see more, do more, and experience more of Canada with the launch of its latest national brand campaign: "Experience More". With a uniquely Canadian voice and coast-to-coast relevance, the limited-time campaign shares True North Travel Tips, a series of clever, insightful, and ultra-Canadian travel suggestions designed to inspire experience-first adventures across the country.

Whether it's families on a road trip, business travellers exploring new cities, or leisure seekers chasing local hotspots, Experience More positions Choice Hotels Canada as the go-to destination for Canadians looking to make the most of their travels. The campaign celebrates what makes travel within Canada so rich: the unexpected moments, hidden gems, and unforgettable experiences that happen along the way, not just at the destination.

Launched at a time when more Canadians are choosing to explore their own backyard, Experience More taps into a growing desire to travel within Canada, embracing the places, people, and moments that make this country extraordinary. It is a tribute to the vastness, beauty, and cultural richness that defines Canada from coast to coast. In a moment where Canadian identity feels more meaningful than ever, this is a campaign made by Canadians, for Canadians, celebrating the stories, connections, and shared experiences that remind us why there's truly no place like home. With a deep appreciation for the land, we call ours, Experience More isn't just about travel, it's a reminder of how much there is to discover throughout our beautiful country, and how Choice Hotels Canada can help you experience more of it.

Quote from Kyle Verge, President & CEO, PUSH Media

"With Experience More, we set out to create something bigger than a travel campaign. We wanted to spark national pride. This work is about celebrating the uniquely Canadian moments that make a trip unforgettable. It's a blend of creative storytelling, strategic media thinking, and cultural authenticity. Working with our client, Choice Hotels Canada, we were able to bring that vision to life from coast to coast, connecting Canadians not just to destinations, but to experiences that stay with them long after checkout."

With over 355 hotel locations across Canada, Choice Hotels Canada makes it easier than ever for Canadians to discover their own backyard. From small towns to big cities, the True North Travel Tips reflect a patriotic push to explore local, and experience all that Canada has to offer.

While Choice Hotels Canada is part of a globally recognized brand, each Canadian location is independently owned and operated, operated by neighbours, friends, and community members who are deeply invested in the places they call home.

"For Canadians, the focus is making the most of every great Canadian travel moment. And we will do that by offering affordable stays, great benefits through the Choice Privileges rewards program, pet-friendly rooms for those with pets and locations from coast to coast. This is where we are positioning Choice Hotels in Canada—as the relatable, optimistic enabler of great Canadian experiences!" added Choice Hotels Canada's CEO, Brian Leon.

The campaign will roll out nationally across television, digital, and social media platforms, featuring original video creative that highlights quirky, memorable, and authentically Canadian travel moments. Each travel tip is a nod to the country's diverse landscapes and cultures, reminding viewers that with Choice Hotels Canada, every trip offers more to see, more to do, and more to remember.

The Experience More campaign was developed and executed by PUSH Media Inc., serving as both the creative and media agency.

To Experience More and book your next Canadian getaway, book direct at choicehotels.com/en-ca

Barcelona, 24 April 2025 — As hotels continue to refine their revenue strategies, 123Compare.me identifies booking anticipation as a key lever for price optimization as it unveils the latest findings from its World Parity Monitor (WPM).

The March report reveals a clear bell-shaped curve in price behavior. Early bookings secure the lowest prices with rates peaking at around two weeks ahead of check-in before decreasing for last-minute reservations.

Within the key findings, 123Compare highlights that the direct channel consistently offers better prices than OTAs, though differences are subtle — emphasizing the need for hotels to boost direct channel visibility and value.

Across the hotel categories, 5-star properties show the most stable pricing, while 3- and 4-star hotels fluctuate more sharply as check-in approaches. Furthermore, independent hotels apply more variable pricing, while large branded groups maintain consistent rate strategies.

When it comes to location - destination sensitivity to lead time varies, with typical international vacation hotspots like Phuket and Rio de Janeiro with high seasonality, competitive marketing or a strong presence of tour operators show higher early booking incentives, while cities with high corporate traffic like Paris and Shanghai favor late-booking price elasticity.

According to Jordi Serra, CEO at 123Compareme “Lead time is no longer just a data point — it’s a key part of the pricing strategy. Understanding when guests are most likely to book helps hotels plan better, price smarter, and sell more at the right time.”

Revenue consultant, Sonia Molina, COO, HotelsDot, commented on the findings “The WPM emphasizes the importance of incorporating new variables into price analysis, such as booking lead time, which is a key lever for optimizing revenue. Among the five core variables that shape an effective Revenue Management strategy lead time stands out for its ability to pinpoint the exact moment when demand is willing to pay more.”

The World Parity Monitor is a reference in the market and a tool to track and monitor hotel pricing strategies across the distribution channels. The complete March 2025 WPM report is available at: https://123compareme.net/en/report-impact-ead-time-hotel-pricing-strategy/

Sturgeon Bay, Wisconsin – April 23, 2025 - Zucchetti North America is pleased to announce the appointment of Estella Hale as the Vice President of Commercial Strategy for the company’s hospitality division. With more than 20 years in the hospitality industry – the last 10 of which were in strategic leadership roles – and her extensive knowledge of hospitality technology, Estella's leadership will play a pivotal role in further enhancing Zucchetti North America's position as a leading provider of innovative solutions for the hospitality sector.

In the new role, Estella is responsible for overseeing the market growth of Zucchetti North America’s suite of hospitality industry solutions. Estella’s extensive experience in hospitality technology will make her insights invaluable in more clearly defining the company’s regional vision for their hospitality products and will work closely with cross-functional teams to drive deeper penetration in the North American market. She will also be responsible for ensuring that the company’s tech stack meets the regional market needs, while remaining in alignment with the company’s global product marketing strategy.

"We are thrilled to welcome Estella Hale to our team," said Mark Lewis Brown, President & CEO of Zucchetti North America. "Her knowledge, experience and proven track record for maximizing the commercial performance for leading hospitality technology companies make her the perfect fit to lead Zucchetti North America’s strategic commercial initiatives. We are confident that Estella's vision and insights will enable our team to continue to deliver cutting-edge solutions to all our clients."

The company’s tech stack is designed to support hotels’ operations across all internal departments, providing the entire distribution eco-system, enhancing guest experiences and improving connectivity efficiency for hotels. Estella's expertise will be instrumental in further developing and optimizing these solutions to meet the evolving needs of the North American market.

Prior to joining Zucchetti North America, Estella was the Chief Commercial Officer at HotelIQ, where she developed and implemented the company’s strategic vision and oversaw commercial operations. Other previous roles included leading strategic sessions at Deloitte’s Greenhouse® and executive leadership roles at leading hospitality technology companies, including SHR, iHotelier and Whiteboard Labs.

Estella has a master’s degree in technology commercialization from Texas McCombs School of Business, which was the inspiration behind her current passion for leading innovative technology companies to optimize their commercial strategies to maximize their operations and overall profitability.

BELLEVUE, Wash., Apr. 22, 2025 — Staypineapple, the national boutique hotel brand, has continued to build on its sustainability achievements over the past year. The company is expanding green practices across all properties and at the corporate level. With these efforts, it is positioning itself as a forward-thinking leader in the hospitality space.

“At Staypineapple, we are proud of the significant progress we've made in fostering a more sustainable environment for our guests, team members and the communities we serve,” said Dina Belon, President of Staypineapple. “In 2024, we set clear goals to reduce our carbon footprint, and I’m excited to say we’ve made solid advancements over the past year. As we move forward, we’re dedicated to consistently working toward our year-by-year sustainability targets, always looking for new and innovative ways to improve our eco-friendly practices.”

A major milestone in Staypineapple's sustainability journey came in 2024 with the complete elimination of single-use plastic water bottles across all properties. This initiative, which continued through 2025, provided guests with complimentary PATH refillable water bottles and access to Quench Water Bar refill stations. In total, this effort has helped divert approximately 600,000 single-use plastic water bottles from landfills in just over a year. With options for still and sparkling water available at these stations, guests have embraced this eco-friendly upgrade, joining Staypineapple in its mission to reduce waste and promote recycling.

Furthering its green initiatives, Staypineapple has been working toward Green Key certification across its properties. The company is particularly focused on obtaining certification for Staypineapple Chicago by the end of 2025, with other properties actively pursuing the same recognition. The Green Key certification program is one of the leading sustainability certifications for the hospitality industry, and Staypineapple is honored to be part of this effort to promote eco-friendly practices.
The company’s commitment to sustainability also extends to establishing a culture of environmental awareness within its own team. Staypineapple actively engages in opportunities that support local environmental initiatives and participates in sustainability activities throughout the year. Additionally, Staypineapple continues to invest in team member waste diversion training programs to ensure its staff is equipped with the knowledge and resources needed to promote sustainability in their daily operations, keeping Staypineapple on track to achieve its goal of 75% waste diversion by 2027.

“We believe that sustainability is a company-wide effort, and we’re grateful for the positive impact our team has made in the communities where we operate,” added Belon. “Our commitment to sustainability goes beyond just reducing waste; it’s about cultivating a culture of environmental responsibility that extends to everything we do.”