Vancouver, BC (December 16, 2019):The BC Hotel Association (BCHA) is pleased to introduce its new Board of Directors, following an official announcement at the organization's AGM on November 25 at JW Marriott Parq Vancouver. Led by incoming Board Chair Bryan Pilbeam, the board's first order of business is to commence the search for a new leader to replace longtime President and CEO James Chase, who recently announced his retirement.

The 2020 BCHA board comprises a team of industry leaders from diverse regions across the province. They are:

  • Angie Eccleston - Prestige Hudson Bay Lodge, Smithers
  • Barry Zwueste - St Eugene, Cranbrook
  • Brady Beruschi - Best Western, Revelstoke
  • Brian Rohl - Coast Hotels Corp., Vancouver
  • Bryan Pilbeam - Vice President of Invictus Properties Inc. and General Manager of the Delta Hotels by Marriott Kamloops (Chair)
  • David MacKenzie - Pemberton Valley Lodge, Pemberton (Executive Committee Director)
  • David McQuinn - Coast Hotel, Nanaimo (Treasurer)
  • Douglas Andrews - Listel Hotel, Whistler
  • Eleanor Ryan - Pomeroy Inn & Suites & Stonebridge, Fort St John
  • Ian Powell - Inn at Laurel Point, Victoria (Executive Committee Director (Ex Officio) Governance)
  • Ingrid Jarrett - The Royal Kelowna, Kelowna  (Executive Committee Director)
  • John Kearns - Sheraton Vancouver Guilford Hotel, Surrey (Past Chair)
  • Jonas Melin - Harbourfront Pinnacle Hotel, Vancouver (Vice Chair)
  • Michelle LeSage - Oak Bay Beach Hotel, Victoria
  • Stephen Roughley - Marriott Inner Harbour, Victoria
  • Stewart Instance - Best Western Tin Wis Resort, Tofino
  • Vivek Sharma - Fairmont Hot Springs Resort, Fairmont (Executive Committee Director) 

The board's incoming chair, Bryan Pilbeam, will also sit on the executive board. Pilbeam has held senior executive roles in hotels across the province, and is past chair of the Thompson Okanagan Tourism Association, as well as former president of the Kamloops Accommodation Association; he also sat on the board of directors for Tourism Whistler and the Hotel Association of Whistler. Currently, Pilbeam is vice president of Invictus Properties Inc. and general manager of the Delta Hotels by Marriott Kamloops.

"I am honoured to join BCHA's board as incoming chair and am especially grateful to outgoing chair John Kearns for sharing his experience and learnings," said Pilbeam. "The 2020 board has achieved a significant milestone as the most diverse in BCHA's history with four female members - it's exciting to see diversification becoming a priority within our industry. This is truly an exceptional team of industry leaders from all parts of British Columbia, and I look forward to collaborating with them, as well as our partners, members and government, to accomplish more wins and greater successes for our industry in 2020."

The board's first order of business is identifying a new CEO, following longtime President and CEO James Chase's retirement after 28 devoted years of service. Under Chase's tenure, BCHA made significant contributions to the industry, including policy development and advocacy among various levels of government, and formed affiliated organizations Alliance of Beverage Licensees of British Columbia (ABLE BC) and Hospitality Industry Relations (HIR BC). The board has convened an executive search committee, supported by McLaughlin & Associates, to begin the hiring process.


December 10, 2019

As 2019 draws to a close, Nick Wyatt, Head of R&A, Travel and Tourism at leading data and analytics company GlobalData, looks at the key trends that will shape the lodging industry in 2020, ranging from sustainability to a push for direct bookings:

A push for direct bookings

"The relationship between hotels and online travel agents (OTAs) such as Expedia is both symbiotic and problematic. On one hand, OTAs help fill bed spaces, but on the other they command commission rates.

“Smaller, independent operators have little bargaining power, but the likes of Marriott have started to negotiate hard in a bid to reduce these rates. Leading hotel chains have invested great amounts into loyalty schemes such as Hilton Honors and Marriott Bonvoy, and they see this as a way to attract not only repeat custom but also direct bookings.

“These are now being marketed in high profile ad campaigns and additional tiers are being introduced so that more people can participate. Hotel chains will intensify efforts to encourage direct bookings as a way to maximize profits.”


“Sustainability is a watchword in the tourism industry as a whole at the moment. Hotels are a less obvious target for ire than airlines, but they have certainly not escaped scrutiny.

“So far, the most prominent actions have concerned single-use plastics. Marriott has plans to stop providing toiletries in single-use plastic containers by the end of next year and IHG plans to achieve the same goal by 2021. This is just the start and we will see more hotels making these changes and taking other steps such as doing more to reduce water use. This could come in the form of additional loyalty points and IHG’s Holiday Inn Express brand already uses this system in some areas.”

Accommodation sharing

“People continue to refer to Airbnb as a disruptor - it is anything but. Airbnb had a disruptive model but it is now very much a leader in the lodging space. Other accommodation sharing operators such as Sonder are now in operation, although operating models do vary somewhat. 

“However, accommodation sharing is no longer a fad; it is a core part of the lodging industry. Many travelers are looking for greater flexibility, convenience and value. Accommodation sharing offers this and with Airbnb now tapping into the experiences market, its influence is likely to grow. Hotel chains have cottoned on and after establishing Homes & Villas this year, Marriott will see next year as the year to really push its accommodation sharing offering as it looks to mitigate the impact of Airbnb.”


“Personalization has gone beyond being important; it’s borderline essential. Guests don’t want to be seen as just a number, they want a personal touch. Hotels must not lose sight of the fact that they are in the hospitality industry and personalizing somebody’s stay is a great way to demonstrate their commitment to hospitality.

“Hilton’s Connected Room is a fantastic example of a hotel chain leveraging technology to personalize a guest’s stay and Marriott has launched a platform that gives employees access to a ‘360 degree view’ of each individual guest by tracking their interaction both before and during their stay. Greater personalization is increasingly demanded by guests and hotels will continue to invest in technologies that help them better understand a guest’s needs.”


Montreal, December 4, 2019 – Autumn 2019 has been particularly celebratory for both Germain Hotels and its leaders, having been the recipients of several honours in recent weeks. Here’s a glimpse.


On November 13th, the Alliance de l’industrie touristique du Québec held its Excellence Awards where Christiane and Jean-Yves Germain received the 2019 Grand Bâtisseur award from Tourism Minister Caroline Proulx. The award was presented to them for their audaciousness, vision, sustainable development values and leadership role in the industry.

"To be recognized in this way is truly touching. For 31 years, we have been building a company that is in keeping with our image and our values, and we’re thrilled that it resonates with people. We are passionate about hospitality and we do our best to transmit that to our 1,450 employees across the country. It’s a way of promoting every city and province in which we operate," state Christiane and Jean- Yves Germain, Co-Founders and Co-Presidents of Germain Hotels.

A video tribute was created for the occasion. You are invited to view it here (in French only).


This marks the fourth year that Ms. Germain has been named to this prestigious list, meaning she is now entered into the Hall of Fame. The Top 100 honours Canada's outstanding women who champion diversity in the workplace and inspire the next generation of leaders. You can view the complete list of Hall of Fame members here.


Announced earlier this year, the plans to construct a hotel on the grounds of the Ottawa International Airport were recognized on November 22nd at the Best Ottawa Business Awards (BOBs). Germain Hotels and the Ottawa International Airport Authority jointly accepted the Best Ottawa Business Award in the Tourism category. The award underscores the importance of this promising project in the nation’s capital. View the press release here.


At the SQPRP Gala evening on December 3, 2019, Ms. Germain received the Public Relations Tribute Award in recognition of her outstanding qualities as a communicator.

"By using communications intelligently, honestly and respectfully, Ms. Germain has earned the esteem of the public and her peers,” says Patrick Howe, PRP, ARP, and President of the SQPRP.

The SQPRP Tribute Award is presented annually to a leader who has leveraged public relations to its full value and who has used it as a strategic management function throughout their career. "Whether it is our guests, the communities in which our hotels are present, our partners, our employees or our suppliers, we have always believed in the power of relationships. I firmly believe that forging strong and genuine relationships with people, all rooted in kindness, will lead to a better, stronger society," states Christiane Germain, Co-President Germain Hotels.


Hôtel Le Germain Québec once again ranked high on Conde Nast Traveler's Reader’s Choice. A favourite of its loyal guests and a constant on this prestigious list since 2005, the hotel ranked seventh in Canada for 2019. View the complete list of hotels here.


Victoria, BC: On November 21st, 2019, the Huntingdon Manor Hotel and Pendray Inn and Tea House was awarded the 2019 Ecostar Award for Greenest Lodging.  This particular award acknowledges a lodging business that has demonstrated initiatives to reduce waste, energy consumption, water usage, pollution and greenhouse gas emissions in their daily operations. Sponsored by Destination Greater Victoria, previous winners include Nimmo Bay Wilderness Resort, and Parkside Hotel in Victoria.

As the General Manager, Erin Cassels, states “We are incredibly proud of our entire team for their hard work in 2019 and ongoing commitment to social responsibility, with special thanks to our Sustainability Manager, Julia Canton.  We realize there is so much more we, as an industry, need to do.  The Huntingdon Manor Hotel and Pendray Inn and Tea House is looking forward to being contributors to building a more sustainable future in our beautiful destination.”  

Organized for the 5th consecutive year by the Synergy Sustainability Institute, the 2019 Ecostar Awards were held at the Delta Hotel by Marriott Victoria Ocean Pointe Resort. Over the course of the evening, 21 awards categories were given away from climate action champions to leadership in design and construction. It was a true celebration of Vancouver Island’s sustainability leadership.


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