July 4, 2023 (Parksville, B.C.) - True Key Hotels & Resorts is excited to announce that our incredible team has been honoured with the Tourism & Hospitality Award through the Parksville Chamber of Commerce, sponsored, and chosen by Parksville Qualicum Beach Tourism Association.


The Tourism & Hospitality Award recognizes businesses, organizations and individuals that support the tourism and hospitality industry and encourages visits to the region. Winners and nominees promote the area as a world-class, all-season tourism destination and provide visitors with unforgettable experiences.

"This award is a testament to our team's dedication and hard work," said Michael Anderson, President of True Key Hotels & Resorts. "Congratulations to our exceptional team members at Sunrise Ridge Waterfront Resort who continuously go above and beyond to provide outstanding service and create memorable moments for our guests when visiting Parksville. Their unwavering commitment, passion, and attention to detail are the driving force behind our success."

With properties across British Columbia, True Key Hotels & Resorts is committed to excellence in all its locations, including Sunrise Ridge Waterfront Resort near Parksville, B.C.

Sunrise Ridge is at the center of all the amenities and activities one could wish for in a beautiful Central Vancouver Island setting. Enjoy the beaches, golfing, hiking and much more, all from the comfort of a modern, west coast-styled resort. Sunrise Ridge Waterfront Resort pampers you with in-suite features including top-quality furnishings, soaker tubs, open and spacious kitchens, and natural timber, stone, granite, and stainless-steel appliances. Our guest services and friendly approach will ensure that this resort experience is one you will want to repeat again and again.

For more information, visit


June 28, 2023 – Atlanta, Georgia – HotelIQ Decision Cloud is proud to be driving the future of hotel operations, as their business intelligence and analytics solution enables interdepartmental collaboration – an integral part of the future of work.

Often in pre-COVID times, siloed departments worked independently to achieve different (and often disparate) business goals; today, the hotel industry is changing drastically. As the way that we work and, how and why we engage with our internal teams is evolving, and as technology evolves with it, digital collaboration is key to the future of hotel operations.

HotelIQ Decision Cloud is not just a business intelligence and analytics solution; it’s also a collaboration platform that offers consistent, high-quality property data to previously siloed departments, facilitating inter-departmental, data-based decision making and identification of new revenue opportunities – via easy-to-use dashboards and comprehensive reports, usable by all employees, regardless of their department or role.

“When I developed HotelIQ Decision Cloud, it was very important to me to make data more accessible to the entire commercial team by breaking down the walls that traditionally exist within a hotel’s sales, marketing and revenue management departments,” said Apo Demirtas, Founder & CEO of HotelIQ. “Being in the hospitality industry from the age of 15, I knew how much those silos negatively affect a property’s ability to work cohesively, make effective strategic decisions and maximize profitability, and I knew that I could improve upon that.”

At HotelIQ, our guiding principle is ‘one set of reports for one organization,’ which minimizes interdepartmental misinformation, saves time and helps an entire organization collaborate more effectively to identify revenue opportunities.

“Business intelligence and data analytics solutions are more important than ever before,” said Demirtas. “It’s very important to have a consistent, 360-degree view of your property’s (or organization’s) performance because without it, you cannot establish effective business goals or strategies. Especially for remote teams and/or organizations who are managing multiple properties, consistent access to accurate, high-quality property data (both by hotel and organization-wide) is an operational imperative for effective, data-based decision-making, and to maximize overall profitability.”


TORONTO, ONTARIO (June 26, 2023) - Choice Hotels Canada, one of the largest lodging franchisors in the country, is pleased to formally announce the recent addition of two new hires to its Development team. Both Directors of Franchise Development, Shawn Campbell now oversees British Columbia and Yukon, and Mike Macklem covers Alberta, Manitoba, Saskatchewan, Nunavut and Northwest Territories.

“Shawn and Mike have vast experience in business development and a proven track record of success, and we are thrilled to have them join our fast-paced team,” said Graham Marsh, National Director, Franchise Development, Choice Hotels Canada. “We have a strong team with regional expertise that spans the country and are well-positioned for another exciting year of growth.”

Campbell joins Choice Hotels Canada from Canadian Western Bank, where he was the Senior Manager of Business Development and maintained a portfolio of large, diversified commercial clients. Prior to that he held roles at BMO Financial Group as Regional Market Leader, Business Development, at Tim Hortons as a District Manager, as well as Red Robin, where he honed in on the franchising business.

Macklem joins Choice Hotels Canada after previous roles as Senior Manager, Hotel Financing at Canadian Western Bank, Director of Business Development at Masterbuilt Hotels, and other real estate, financing, and hospitality roles. At Masterbuilt Hotels, Macklem was responsible for Canadian hotel and franchise development expansion for Microtel by Wyndham.

Choice Hotels Canada has had a steady flow of hotels entering its system with 43 new properties joining since the beginning of the pandemic in March 2020. In the last 12 months alone, the company has had 14 new hotel openings from coast to coast.

Choice Hotels Canada is backed by the power of Choice Privileges, the award-winning loyalty program where members earn points on eligible charges during their stay, which can be redeemed for reward nights at nearly 7,400 hotels, representing over 625,000 rooms, in 45 countries and territories worldwide.


June 26, 2023 (Radium Hot Springs, B.C.) – True Key Hotels & Resorts Ltd. (True Key), a leading resort and hotel management company in Western Canada, is thrilled to announce that Bighorn Meadows Resort, Harrison Beach Hotel, Sunrise Ridge Waterfront Resort and SookePoint Ocean Cottage Resort have been recognized as winners of the 2023 Tripadvisor Travelers’ Choice Award. This esteemed accolade is presented to properties that consistently deliver exceptional experiences and receive outstanding reviews from travellers around the world.

The Tripadvisor Travelers’ Choice Award celebrates the best of the best in the hospitality industry, highlighting establishments that consistently provide exceptional service, quality, and value. Winners are determined based on a number of reviews and ratings collected from travellers worldwide, reflecting the genuine experiences and feedback of those who have stayed at each of our properties.

“Receiving the Tripadvisor Travelers’ Choice Award is a true honor, as it reflects the positive experiences and feedback of our valued guests,” stated Michael Anderson, president of True Key Hotels & Resorts Ltd. “We are grateful for the trust and support they have placed in us, and we are committed to continually raising the bar to exceed their expectations.”

True Key Hotels & Resorts would like to extend their gratitude to their guests for their valuable feedback and for choosing one of the True Key Hotels & Resorts locations as their preferred destination. The True Key Hotels & Resorts team looks forward to delivering exceptional guest experiences for all future visits.

For more information about True Key Hotels & Resorts, Ltd., or to book a stay at one of the properties, visit


Calgary, AB – June 22, 2023 – WebRezPro property management system for independent hotels, inns, vacation rentals, and resorts now offers direct integration with top-rated hotel messaging app HelloShift to automate routine text messages and provide guests with a seamless contactless check-in experience.

Travelers demand self-service options, and HelloShift's all-in-one app makes it easy for hoteliers to provide them. The unified platform centralizes communications with guests and between staff and includes fully integrated staff collaboration tools to improve operational efficiency and guest satisfaction scores.

Together with WebRezPro, HelloShift automates messages at key touchpoints—for example, before check-in, in-stay, and post-stay—to enhance guest experience and drive upsell revenue while streamlining operations.

“Facing the dual challenges of high guest expectations and staffing issues in the post-pandemic era, we've teamed up with WebRezPro to help hoteliers switch to a digital setup,” says Sudheer Thakur, HelloShift CEO. “Thanks to the power of HelloShift's comprehensive hotel operations platform and WebRezPro's flexible APIs and strong support, we're turning two systems into one smooth-running solution for hotel management.”

The integrated solution seamlessly shares reservation information between the two systems to automate routine text messages and contactless check-ins, reducing manual workflows and ensuring every guest receives personalized service.

“The pandemic accelerated the digital transition in hotels, and there’s no going back,” said Frank Verhagen, founder and president of WebRezPro. “We're excited to partner with HelloShift to offer our clients a seamless solution for modernizing their operations to drive more efficiency and stay relevant and competitive. This integration helps hoteliers improve guest experience and satisfaction with less administrative effort, maximizing value for our clients.”


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