Continued Growth for Motel 6 and Studio 6 Brands in Canada


TORONTO, ON (March 30, 2017) – Realstar Hospitality today announced the opening of its latest franchised Motel 6 in Canada, located in Kerrobert, Saskatchewan approximately 65 km east of the Saskatchewan/Alberta border.


The conversion property updated its look to boast that of the award winning contemporary Motel 6 Phoenix design and features 30 newly-renovated guestrooms with comfortable and contemporary furnishings, free Wi-Fi access and micro-fridges. Kitchenette rooms at Motel 6 - Kerrobert are available upon request and guests can enjoy the convenience of an on-site restaurant, complimentary morning coffee in the lobby and a coin laundry facility.


Development in Canada has been compelling, with a combination of new construction and disciplined conversion opportunities available for Motel 6 and Studio 6.


“We’re excited with the substantial growth and progress taking place for both the Motel 6 and Studio 6 brands in Canada,” said Irwin Prince, President & COO, Realstar Hospitality. “An additional five projects are currently being renovated across the county. All hotels are set to open by the end of 2017, adding 289 rooms to the portfolio.”


Looking back at the past few months, recent openings include Studio 6 - Bruderheim, Alberta and Motel 6 - Fort Nelson, British Columbia.


With 63 extended-stay suites, the newly constructed Studio 6 - Bruderheim is ideal for travellers who need accommodations for more than a few nights. All guestrooms feature fully-equipped kitchens that include cooking utensils, a microwave, stove top, refrigerator and coffee maker. Along with the residential feel, guests will enjoy free Wi-Fi Internet access, flat-screen HD TV with expanded cable offering multi-media panel with A/V connections for mp3 players, video game systems and laptop computers. A meeting room, guest laundry facilities and on-site parking are also available.


A first for the Studio 6 brand in Canada, the entire structure including a full-service elevator was constructed using prefabricated modular units. The completed design used 80 steel shipping containers that were retrofitted into bedrooms, hallways, common areas and registration area, shipped by truck and interconnected on site. The container-based modular hotel was constructed by Ladacor, a Calgary-based manufacturer of advanced modular structures.


Located just east of the northern Rocky Mountains, Motel 6 - Fort Nelson offers free Wi-Fi, micro-fridges in all guest rooms and complimentary morning coffee in the lobby. In order to enhance the guest experience, prior to opening, the conversion property completed an overhaul in all 39 guestrooms and public spaces. The project included upgrades to bedding, the installation of flat screen LCD TVs and new vibrant paint. Offering modern and comfortable lodging, the hotel is perfect for guests’ seeking a short or long-term stay.


“We’re fortunate to have a very engaged group of owners who are committed to the success of Motel 6 and Studio 6 across Canada,” added Prince.


March 30, 2017

CORRECTION: Please note that the waterslide at the Holiday Inn Express Hotel & Suites Airdrie-Calgary North measure 60 feet, not 80 feet.

Download this file (Airdrie Calgary Release FINAL.pdf)Airdrie Calgary Release FINAL.pdf[ ]74 kB

How properties are harnessing the power of’s reviews

Long Beach Lodge Resort in Tofino, Canada receives more than 2,000 ‘excellent’ reviews


March 21, 2017, Tofino, BC, Canada – In this fast-changing new age of travel and hospitality, there is no denying the power of TripAdvisor.


This titan of customer-generated reviews has no doubt changed travel as we know it. Surveys show that the guest experience as described in TripAdvisor reviews has become a key factor in the process of choosing a hotel. Customers love to read earnest, authentic and fresh commentary by guests who have just had a direct experience at a hotel. This will sway them to book or look elsewhere.


Long Beach Lodge Resort in Tofino on Vancouver Island has learned to harness the power of TripAdvisor firsthand. This spectacular lodge recently reached an impressive milestone - they now have over 2,000 excellent reviews on TripAdvisor. When the review pages get filled with headlines like “Excellent stay, can’t wait to go back” “Gorgeous views, excellent location” “Fantastic place” “Amazing stay” and “We come back every year,” as a hotelier you know you are doing something right.


“We are so proud of the excellent feedback we get on TripAdvisor. I personally love carefully weighing and responding to every review we get. There is much to glean from these guest experiences. It’s a goldmine of useful info for us as hoteliers, and a great reminder not to rest on our laurels. TripAdvisor reviews keep us on our toes, in the best of ways. They also create a space for conversation between the customers and us, which is always useful and enlightening,” says owner Tim Hackett, who opened the iconic Long Beach Lodge Resort as a visionary dream.


Though there has been a lot of discussion about the authenticity of user-generated reviews as well as questions raised about the trust factor (how can you follow the lead of a total stranger?), one thing is certain - people do book hotels based on TripAdvisor reviews. The guest commentary carries weight and helps move the needle on customer decisions.


In Victoria, British Columbia, Oak Bay Beach Hotel has more than 1,100 reviews on TripAdvisor, nearly 900 of which are excellent. The general manager of this luxury waterfront resort takes the time to respond to many of the reviews, addressing any issues that the guests experience. The power of connecting with guests, the opening up of a dialogue and the sheer amount of unpaid and unsolicited user-generated reviews make TripAdvisor more than a travel website - it has become a marketing platform hoteliers can’t ignore.  


In the highlands above Costa Rica’s scenic Central Valley, perched at 4,000 feet above sea level, Finca Rosa Blanca Coffee Plantation Resort is the type of place you’d be lucky to find before the advent of TripAdvisor. With its 40 acres of tropical gardens and organic shade-grown coffee plantations, this boutique resort feels like a discovery. The 600 TripAdvisor reviews, including more than 450 excellent ones, testify. “Exceptional in every way” “Beautiful hidden location” and “”Unbelievable” are just some of the ways customers have described their stays at Finca Rosa Blanca.


Like it or leave it, positive TripAdvisor reviews lead to bookings. TripAdvisor is here to stay, its influence immense. Today’s hoteliers would be wise to embrace it and learn to harness its power.


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