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DENVER (January 10, 2019)RLH Corporation (NYSE:RLH) announced today that it is further enriching its innovative Hello Rewards guest recognition program with the introduction of a new digital currency: Hello Bucks. Unlike other loyalty program benefits, Hello Bucks was developed to reward all travelers staying at RLH Corporation hotels, not just the frequent traveler. Differentiated in the industry, the innovative Hello Bucks currency will instantly gratify Hello Rewards members with the compensation of 10 Hello Bucks for every qualifying stay at all participating RLH Corporation-branded hotels.

“With Hello Bucks, we set out to create a currency that rewards the average North American traveler who largely goes unnoticed by traditional point-based guest loyalty programs,” said RLH Corporation Senior Vice President of Digital, Loyalty and Partnerships, Leslee Torres.  “Each time a program member completes a qualifying stay at one of our almost 1,500 hotels, they receive Hello Bucks that can be applied toward savings on their next reservation or saved for a free night.”

Hello Bucks work like cash with one Hello Buck equaling one Dollar (CAD or USD depending on the hotel). Guests can apply their Hello Bucks to their next reservation or save for a free night making this currency one of the simplest and most versatile currencies available from a hotel brand.

Hello Bucks is the latest innovation to the unique Hello Rewards program. Hello Rewards was the first guest recognition program to offer full program benefits, including discounted rates and stay credits, to members booking on Expedia.  Members also receive exclusive member-only offers, room upgrades (when available) and Hello Perks – surprise extras like digital gift cards.

Hello Bucks can be redeemed through the new redlion.com and will be earned on qualifying stays at all Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Lexington Hotels, Signature Inn, GuestHouse, Knights Inn, Americas Best Value Inn and Canadas Best Value Inn hotels.

To learn more about Hello Bucks, visit redlion.com. We don’t wait for the future. We create it.

 
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GWINNETT, Ga. – January 7, 2019M3, the industry’s leading accounting solution for hotels, announced today a series of new and expanded partnerships to boost its portfolio of more than 5,500 hotels worldwide. Having celebrated its 20th anniversary in 2018, M3 continues its momentum with a long list of new customers.

“M3 currently serves more than half of the top management companies in the U.S. and is pleased to welcome new properties, operators and management companies every week,” said Scott Watson, executive vice president of sales and marketing.

Between May and June of 2018, M3 welcomed 15 single-property customers and 42 new multi-property customers ranging from two to 40 properties within their portfolio. These 57 new customer relationships mark one of the most successful summers of growth for M3, with anticipated fall and winter numbers to match.

New customers include Delta Inns, New Horizons Hospitality, Marlin Hospitality, New Century Investments, Summit Hospitality and more.  In addition, over a dozen existing M3 customers expanded their relationship with M3 by adopting and adding more M3 products and services to their operation.

In the coming months, M3 is poised to continue its 20-year legacy in the hospitality accounting sector by rolling out a series of new enhancements that will dramatically improve business insight for more than 13,000 users it serves.

To learn more about M3 or to request a demo, visit www.m3as.com.

 
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PLAINFIELD, IL, JANUARY 4, 2019 -- New Year is the perfect time to check-in on hotel design trends. While some of these trends may only create ripples, others will set off tidal waves. Taken as a whole, these trends underscore that hotel design is no longer the simple task of creating a nice place to stay; it is a science of fashioning a truly distinctive guest experience that flows seamlessly from check-in to sleeping, to working, to dining, to entertainment.

According to Cicero's Development, one of the country's leading renovation contractors for the hospitatlity industry, here are six hotel trends emerging on the scene that will change the guest experience in 2019.

Trend one: Good-bye to the Cookie-Cutter
Gone are the days where every room looked exactly the same, with identical furnishings and boring neutral colors. To create a unique hotel stay for guests, designers are giving each room its own individual personality through the use of diverse color palettes, furniture configurations, wallpaper, flooring, art, lamps and mix-and-match décor combining eclectic elements. Incorporating touches like local handmade decor, unexpected texture combinations, and even vintage fabrics in different rooms give travelers the aesthetic appeal they are chasing — both when they view photos of the room online and when they see it in person. Differentiating each and every room can become the signature calling card for a hotel, the primary way to set itself apart from big-box, no-frills standard hotels.

Trend Two: Keep it simple… and smaller
Driven by the millennial demographic, hotel rooms are getting more basic, functional, and surprisingly, smaller. This trend is well suited for dense, urban markets where the boutique micro-hotel concept is popular. Millennials do not expect chests of drawers, sprawling sofas or even traditional closets in their rooms. Multi-purpose and collapsible furniture, built-in lighting, and smart design materials make small hotel rooms appear and feel larger. In exchange for smaller digs, guests receive a fun, affordable and energetic space to stay without sacrificing style or comfort.

Trend Three: The Lobby as Living Room
While hotel rooms are being pared down, lobbies are going big. This emerging trend calls for the lobby area to be re-imagined as an oversized, sleek living room loaded with semi-enclosed spaces where guests can find privacy without feeling isolated. Think of today’s lobbies as a hotel’s social hub serving as a venue to explore various activities, from a business meet-and-greet to a video gaming competition. Interestingly, some of the most active users of modern hotel lobbies are not guests at all, but those who come in to frequent the coffee shop, collaborative workspaces, or other revenue-generating services. Besides décor, technology is transforming lobbies and bringing them to life with digital signage, DJ booths, vibrant sound systems, LED lights and, of course, lots of places to plug in. 

Trend Four: The Power of Energy Efficiency
This year will see more aggressive initiatives by hotels in their bid to reduce energy consumption. On average, hotels in the U.S. spend $2,196 per available room annually on energy. To offset utility expenses hotels will focus in 2019 on the expanded use of LED and natural lighting, motion sensors, automated temperature control systems, more efficient HVAC, and the use of alternative energy sources. 

Trend Five: Reclaim, Re-use, Recycle
Sustainable construction practices mean installing recycled building materials. Boutique hotels have been at the forefront of using reclaimed woods, metals, brickwork, and stonework in their aesthetic appeal. Not only does the practice reduce dependence on natural resources, it also raises the ante in terms of novelty and visual power.

Trend Six: Going Green(er)
Ironically, after years of removing oversized planters from their lobbies, hotels are finding guests miss greenery as a backdrop for daily life. A new trend coined “biophilic design” calls for hotels to bring plants back into the fold to establish an enhanced connection for guests with nature. Biophilic design involves design elements as diverse as waterfalls, real stone and wood, exposure to natural lighting, vertical gardens, and clustered vegetation that together blur the boundaries between indoor and outdoor areas. According to its proponents, biophilic design acts as an "atmospheric stress-reliever" for urban overstimulation, nerve-racking interactions, and travel complications. Through the integration of biophilic design, a hotel sets itself apart from conventional hotel brands and cultivates an immersive guest experience. 

No matter how large or small the impact of a trend, the hotels that will benefit from them the most are those that adapt their guest experience the fastest. This is something independent hotels, being agile and free of the inflexible standards characteristic of large chains, are in the best position to accomplish. However, forward-thinking large chains can also leverage emerging trends to find creative direction for their branding standards.

 
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TORONTO, ON (December 20, 2018) – Realstar Hospitality today announced the opening of its latest franchised Motel 6 in Cranbrook, British Columbia. This is the fourth location in British Columbia for the brand, adding to the growing franchise system in Canada.

The conversion property updated its look to feature the award winning contemporary Motel 6 phoenix design. All 35 newly-renovated guestrooms include comfortable and contemporary furnishings, free Wi-Fi, flat screen TVs and micro-fridges.

“We’re excited to officially open our doors as a Motel 6 and welcome travellers from around the world,” said Sung Oh, hotel owner & GM. “Guests can enjoy our clean, comfortable guestrooms while being minutes away from local attractions such as Casino of the Rockies, restaurants and entertainment.”

Guests can enjoy the convenience of complimentary morning coffee in the lobby, a coin laundry facility and an outdoor seasonal swimming pool.

“As we continue to focus on disciplined conversions, 2018 has proven to be a successful year for the Motel 6 brand,” said Irwin Prince, president & COO, Realstar Hospitality. “There is tremendous opportunity for growth across the country and we look forward to announcing additional conversions in 2019.”

Conveniently located at 910 Cranbrook Street North, reservations for Motel 6 - Cranbrook can be made by visiting motel6.com or by calling 1.800.4MOTEL6 (1.800.466.8356).

 

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