October 1, 2023 (Kelowna, BC) – Vice & Virtue Brewing Co, a prominent player in the craft beer industry, is excited to announce a meaningful partnership with the BC Hospitality Foundation (BCHF) for a special beer fundraiser. As part of this collaboration, Vice & Virtue is proud to relaunch the Good Neighbour New Zealand Pilsner with Riesling Pomace, a limited-edition brew crafted with care and designed to make a positive impact on the hospitality community.

This year’s annual collab captures the essence of good neighbours—those who lend a helping hand and uplift their communities. The base of this beer is a New Zealand-style pilsner featuring Nelson Sauvin hops and locally malted pilsner from Gambrinus. It is fermented on Riesling pomace from Tantalus Vineyards with a blend of lager and a high thiol-releasing white wine yeast. The result is an easy-drinking lager with light acidity, a tannic finish and aromas of passion fruit, gooseberry, and fresh-cut grass.

"We are excited to collaborate with the BC Hospitality Foundation on this remarkable initiative," said Bryan Major, Vice & Virtue Brewer. "The Good Neighbour New Zealand Pilsner showcases our dedication to brewing excellence and our commitment to supporting the hospitality industry professionals who make our community thrive."

The most heartwarming aspect of this partnership is the commitment to giving back. Starting October 1, 2023, Vice & Virtue Brewing Co., Bernie's Supper Club & Cinema, King Taps, Mid-Town Station Kitchen + Drink, and The Train Station Pub in Kelowna will be selling pints of draft and pledging to donate one dollar for every Good Neighbour New Zealand Pilsner sold during the fundraiser. These donations will directly contribute to the BCHF's mission of providing financial aid to hospitality workers facing financial challenges from a health condition.

"We are thrilled to partner with Vice & Virtue Brewing Co. for this exciting fundraiser," said Alana Dickson, Executive Director of the BC Hospitality Foundation. "Their dedication to their craft and the community aligns perfectly with our mission, and we're grateful for their support."

The collaborative efforts of Vice & Virtue Brewing Co, Kelowna restaurant partners, and the BC Hospitality Foundation exemplify the spirit of unity and support. For those outside the Okanagan but still eager to make a difference, direct donations can be made to the BC Hospitality Foundation through their website at


September 21, 2023 (Radium Hot Springs, BC) – True Key Hotels & Resorts Ltd., a leader in hotel and resort management in Western Canada, names Julia Blakley to the position of General Manager at Bighorn Meadows Resort in Radium Hot Springs, BC.

Blakley brings her extensive experience and skill set to lead the resort into a new era of unparalleled hospitality. She has been integral to the Bighorn Meadows Resort for the past seven years and has demonstrated unwavering commitment and an exemplary work ethic as Guest Services Manager and Assistant General Manager during her tenure. Her deep understanding of the resort's operations, dedication to guest satisfaction, and strong leadership qualities make her the ideal choice to assume the position of General Manager.

As Guest Services Manager, Blakley consistently exceeded guest expectations, earning praise for exceptional attention to detail and dedication to providing a world-class guest experience. Her passion for the industry and ability to lead by example have earned her the respect and admiration of staff and guests.

Blakley’s leadership and management skills have been instrumental in maintaining the resort's reputation for excellence. She has consistently demonstrated the ability to collaborate with cross-functional teams, drive innovation, and sustain high professionalism throughout her career.

Blakley's appointment as General Manager reflects True Key's commitment to promoting talent from within the organization and ensuring exceptional service continuity for our valued guests.

"I am genuinely honored and enthusiastic to take on the role of General Manager at Bighorn Meadows Resort," shared Julia Blakley. "Throughout my years here, I've cultivated a profound bond with this resort, its dedicated team, cherished owners, and valued guests. I am eager to build upon our achievements and collaborate with our outstanding staff to consistently provide unforgettable experiences for all our resort visitors." Blakley’s leadership will further enhance the resort's reputation for excellence, ensuring it remains a preferred destination for travellers seeking luxury, relaxation, and unparalleled hospitality in Radium Hot Springs and the Columbia Valley, B.C.


September 21, 2023 (Radium Hot Springs, BC) – True Key Hotels & Resorts Ltd., a leader in hotel and resort management in Western Canada, announced the appointment Trevor Webb as Director of Operations.

Webb brings a wealth of experience and a proven track record in the hospitality sector, making him an ideal fit for Director of Operations with True Key. His ability to lead diverse teams, cultivate strong guest relationships, and implement innovative solutions aligns perfectly with the company's mission to deliver exceptional guest experiences and operational excellence.

His journey within the company is a testament to his exceptional talent and dedication. Webb has been an integral part of our team since 2017, most recently serving as the General Manager of Bighorn Meadows Resort, a prestigious high-end condo resort in Radium Hot Springs, British Columbia. Under his leadership, the resort achieved remarkable milestones in guest satisfaction, revenue, operational efficiency, and overall excellence.

Before his role at Bighorn Meadows Resort, Webb was Director of Operations at Chiro Foods Ltd. In this capacity, he successfully oversaw the day-to-day operations of eight full-service branded restaurants spanning Alberta and British Columbia. His keen strategic vision, multi-outlet leadership, commitment to quality, and ability to drive results significantly impacted the company's performance and reputation.

As Director of Operations at True Key, Webb will play a pivotal role in ensuring the continued success and growth of the company’s diverse portfolio of properties to maintain its position as a leader in the hospitality industry.

"We are delighted and honoured to welcome Trevor in his new role at True Key," stated Michael Anderson, the president of True Key Hotels & Resorts Ltd. "His vast knowledge and steadfast commitment to our company will unquestionably enhance our continuous quest for operational excellence across our array of hotels and resorts."

The entire team at True Key looks forward to the continued success and growth that Trevor Webb will bring to the organization as Director of Operations. Trevor will be based out of the corporate headquarters in Calgary, Alberta.


Hoteliers have become accustomed to seeking excellence within each department, with each group internally supporting the other through consistency and diligence. However, today’s operations call for greater collaboration than in years past. Individual workers today have much greater responsibility and face more scrutiny from managers and guests. Hotel workers are expected to oversee multiple aspects of hospitality simultaneously, and roles spanning multiple departments are becoming more common. In this environment, sharing information has had a transformative effect on business.

As hotels rely on technology to streamline operations, many continue encountering significant roadblocks to implementing their strategic vision. These silos, which once insulated hotel departments from confusion and inefficiency, now limit operators’ potential to grow and succeed in today’s marketplace. To leverage modern technology's benefits and insights, operators must be able to share information between departments through a unified Property Management System.

By changing how hotels share information, operators can rework their processes from the ground up and create new efficiencies when managing one or a portfolio of properties. Most importantly, the process of sharing information can be done automatically and holistically, providing operators with more thorough information while saving them time considering every department's unique needs at each hotel. This allows hotels to access a 360-degree view of guests from the moment they book their stay and helps operators exceed yesterday’s growth potential on the back of actionable information.

How We Share

When hoteliers consider how data follows across a property, they should first consider how information is transferred between departments without technology. Operators should ask themselves, “How do we get new information to the sales department so they can take immediate action on new group business? How do housekeepers and maintenance workers share knowledge of guestroom availability with the front desk? How do our guests want to contact us to provide information, ask questions or book spa, golf or other property experiences?”

In today’s world, sharing this information across a property (or multiple properties) would take significant footwork. When we consider sharing information through digital channels, things get much easier — as long as the correct systems are in place. In many situations, operators find themselves running into clear stopgaps where they can no longer conduct inter-office business virtually and must prioritize other forms of written or verbal communication. This is a relic of the siloed operations strategy hotels have relied on for years.

Every department needs a clear view of the hotel’s guests without leaving their workspace. In today’s fast-paced hotel industry, competitiveness to keep your guests loyal to your properties, operators can no longer rely on such a broken communication chain to share essential details. They must have real-time and instant access to a guests sentiment during their stay and play experience to take appropriate or immediate actions.

Hotels should arrange their tech stack to allow data to be instantly shared between the rooms department, sales & catering, food & beverage, revenue management, spa and activity, members and owners and more. When using a single image database solution, luxury or mixed-use properties can access centralized and rich member and condo owner management data, as well as other capabilities directly on the PMS without significant disruptions to their daily operating strategy. Hotels must adapt to understand where the power of their departments comes from and how to leverage collaboration to boost individual achievements.

The Next Step

Hoteliers are seeking technology capable of reducing friction between guests and operations, which starts with centralization and better communication. Guests frequently use technology to book hotel stays simultaneously across various chosen devices. From there, guests can use mobile technology to update the details of their visit, check into the hotel room, leave reviews on a whim, and more. Hoteliers need similar flexibility and freedom when managing hotel operations, communicating with guests, sharing information on challenges or issues with team members, and pushing new experiential travel opportunities as they arise.

When hoteliers have access to this level of control, the benefits are extensive. Improving the flow of information between departments leads to a more robust operational foundation and a more enjoyable worker experience. Improved insight regarding guests gives hotels access to new revenue stream opportunities by understanding the “how” and “why” behind guest bookings. Most importantly, hotels can provide new services, incentives, and amenities based on actual activity and stay data.

Technology and the insights it provides are being used to increase collaboration between hotel departments, a trend that is here to stay. Hotels will not return to inefficient operations or unoptimized situational awareness. Operators are becoming sharper, innovative, targeted, and informed faster. These innovations are impacting the industry thanks to improvements in PMS technology, which continues to unite departments and broadly refine hotels’ technology capabilities.


September 22, 2023 – CALGARY – FOR IMMEDIATE RELEASE – Travelodge Canada is proud to announce that the Travelodge by Wyndham Strathmore has won the Quality Hotel of the Year award at the Wyndham 2023 Global Conference.

The 121-room property is conveniently located off the trans-Canada highway in the town of Strathmore, Alberta, and offers guests a tremendous experience and thoughtful amenities which are highlighted by the free hot buffet breakfast, an indoor waterpark and pet friendly rooms. The property consistently ranks among the top performing Travelodge by Wyndham properties across all of North America.

“On behalf of the entire Travelodge Canada team, I would like to offer our sincere congratulations to the Travelodge by Wyndham Strathmore and its staff.” said Trevor Hagel, Executive Vice President, Operations. “It takes strong leadership and a highly dedicated team to achieve these results and win the Quality Hotel of the Year award. There are many deserving hotels in our Travelodge by Wyndham family and the property in Strathmore continues to raise the bar”.

Jane Payne, property General Manager, who attended the Wyndham 2023 Global Conference and proudly accepted the award, shared a few words on the honour;“I would like to thank Travelodge by Wyndham for the recognition of our team’s hard work and dedication. It was an honour to accept the award on their behalf.”


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