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March 30, 2017

CORRECTION: Please note that the waterslide at the Holiday Inn Express Hotel & Suites Airdrie-Calgary North measure 60 feet, not 80 feet.

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How properties are harnessing the power of TripAdvisor.com’s reviews

Long Beach Lodge Resort in Tofino, Canada receives more than 2,000 ‘excellent’ reviews

 

March 21, 2017, Tofino, BC, Canada – In this fast-changing new age of travel and hospitality, there is no denying the power of TripAdvisor.

 

This titan of customer-generated reviews has no doubt changed travel as we know it. Surveys show that the guest experience as described in TripAdvisor reviews has become a key factor in the process of choosing a hotel. Customers love to read earnest, authentic and fresh commentary by guests who have just had a direct experience at a hotel. This will sway them to book or look elsewhere.

 

Long Beach Lodge Resort in Tofino on Vancouver Island has learned to harness the power of TripAdvisor firsthand. This spectacular lodge recently reached an impressive milestone - they now have over 2,000 excellent reviews on TripAdvisor. When the review pages get filled with headlines like “Excellent stay, can’t wait to go back” “Gorgeous views, excellent location” “Fantastic place” “Amazing stay” and “We come back every year,” as a hotelier you know you are doing something right.

 

“We are so proud of the excellent feedback we get on TripAdvisor. I personally love carefully weighing and responding to every review we get. There is much to glean from these guest experiences. It’s a goldmine of useful info for us as hoteliers, and a great reminder not to rest on our laurels. TripAdvisor reviews keep us on our toes, in the best of ways. They also create a space for conversation between the customers and us, which is always useful and enlightening,” says owner Tim Hackett, who opened the iconic Long Beach Lodge Resort as a visionary dream.

 

Though there has been a lot of discussion about the authenticity of user-generated reviews as well as questions raised about the trust factor (how can you follow the lead of a total stranger?), one thing is certain - people do book hotels based on TripAdvisor reviews. The guest commentary carries weight and helps move the needle on customer decisions.

 

In Victoria, British Columbia, Oak Bay Beach Hotel has more than 1,100 reviews on TripAdvisor, nearly 900 of which are excellent. The general manager of this luxury waterfront resort takes the time to respond to many of the reviews, addressing any issues that the guests experience. The power of connecting with guests, the opening up of a dialogue and the sheer amount of unpaid and unsolicited user-generated reviews make TripAdvisor more than a travel website - it has become a marketing platform hoteliers can’t ignore.  

 

In the highlands above Costa Rica’s scenic Central Valley, perched at 4,000 feet above sea level, Finca Rosa Blanca Coffee Plantation Resort is the type of place you’d be lucky to find before the advent of TripAdvisor. With its 40 acres of tropical gardens and organic shade-grown coffee plantations, this boutique resort feels like a discovery. The 600 TripAdvisor reviews, including more than 450 excellent ones, testify. “Exceptional in every way” “Beautiful hidden location” and “”Unbelievable” are just some of the ways customers have described their stays at Finca Rosa Blanca.

 

Like it or leave it, positive TripAdvisor reviews lead to bookings. TripAdvisor is here to stay, its influence immense. Today’s hoteliers would be wise to embrace it and learn to harness its power.

 
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Awards of Recognition Winners Unveiled

 

TORONTO, ON (March 22, 2017) – Realstar Hospitality announced the winners of its prestigious Awards of Recognition for 2016. The awards are presented each year to formally recognize the outstanding achievements of the top performing Days Inn hotels and hotel teams from across Canada.

 

“Throughout 2016, these properties worked exceptionally hard to represent the very best that Days Inn has to offer by providing the market with a top quality product and service,” said Irwin Prince, President and COO, Days Inns - Canada. “Our owners, general managers and their dedicated staff have demonstrated remarkable attention to guest satisfaction and hospitality excellence.”

 

2016 Awards of Recognition Recipients:

  • Guest Choice Award: Days Inn & Suites - Lindsay, Ontario

  • Property of the Year 85 Rooms and Under: Days Inn & Suites - Lindsay, Ontario

  • Property of the Year 86 Rooms and Over: Days Inn - Thunder Bay North, Ontario

  • New Property of the Year: Days Inn & Suites - Sherwood Park, Alberta

  • General Manager of the Year: Candace Buckley, Days Inn & Suites - Lindsay

  • Best Renovation of the Year: Days Inn - Cranbrook, British Columbia

  • Housekeeping Team of the Year: Days Inn - Thunder Bay North, Ontario

  • Days Inner Circle Team of the Year: Days Inn - Edmonton Downtown, Alberta

 
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Radisson Hotel Edmonton South and Radisson Hotel Saskatoon Receive

2017 President’s Award

 

Edmonton, Alberta, March 16, 2017 –The Radisson Hotel Edmonton South and Radisson Hotel Saskatoon each took home the Radisson President’s Award by the Carlson Rezidor Hotel Group. The award is given out to the top Radisson hotels demonstrating an outstanding level of enthusiasm and dedication to guest services.

 

“We are honoured to be recognized with the Radisson President’s Award,” says Patty Schweighardt, General Manager of the Radisson Hotel Saskatoon. “The entire team has embraced Radisson’s Yes I Can! service philosophy and this award is a testament to their dedication to providing exceptional guest service and ensuring every guest has a memorable stay with us.”  

 

The Radisson President’s Award recognizes hotels that have consistently provided exceptional guest satisfaction, maintained excellent quality performance review scores, and focused on product improvement.

 

“We are very proud of our entire team for winning this prestigious award,” says Schweighardt. “The President’s Award is a true reflection of the passion everyone brings to their work each day and pays tribute to their commitment, dedication and hard work.”

 

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