MISSISSAUGA, Ontario (May 14, 2020) – Choice Hotels Canada is launching Commitment to Clean for its more than 330 hotels across the country. The initiative is Choice Hotels’ holistic approach to supplying franchisees and their associates with the tools they need to help Choice-branded hotels achieve superior levels of cleanliness, and address health and safety concerns associated with the COVID-19 pandemic.

Commitment to Clean leverages Choice’s long-standing relationship with Ecolab, the industry expert and global leader in water, hygiene and infection prevention technologies and services; and guidance from the World Health Organization.

"The health and well-being of our guests, franchisees and their associates is a top priority for us," said Brian Leon, president, Choice Hotels Canada. “We’re watching as provinces begin to ease restrictions and when consumers begin considering travel again, we want them to know that we’re ready to welcome them back.”

The Commitment to Clean initiative builds on Choice Hotels’ long-standing cleanliness protocols and enhances the existing program with guidance developed in response to the pandemic, including guidelines related to deep cleaning, disinfecting, hygiene, and social distancing best practices and protocols.

Choice Hotels’ complete approach to infection prevention includes a close association with Ecolab, which is helping ensure the company has the right infection prevention programs and training in place to help prevent the spread of COVID-19. This includes a new online resource hub available to franchisees, featuring operational best practices, training and resources from Ecolab’s industry-leading experts.

Over the next few weeks, guests may experience a growing variety of new and improved protocols, products and communications, some of which are already in place, to promote health and safety, including:


  • Heightened cleaning protocols for high-traffic areas such as the front desk, fitness centres and pools, as well as other high-touch surfaces throughout the hotel.
  • Furniture arrangements designed to encourage appropriate social distancing.
  • Housekeeping “on-demand” option that allows guests to request delivery of additional toiletries, towels, linens or coffee without having a housekeeper enter the room.
  • Changes in breakfast offerings, with many hotels that provide breakfast replacing their buffet with pre-packaged breakfast items.


  • Design enhancements to help facilitate contactless check-in and check-out, such as plexiglass partitions at front desks for added protection and key drops for guests’ use upon departure.
  • Personal protective equipment for hotel staff, including masks and gloves, to safeguard guests and employees.
  • Hand sanitizing stations located in high-traffic areas throughout the hotel, such as the front desk, breakfast area, elevator lobbies and fitness centre.


  • On-property signage is available to hotels, reiterating social distancing guidelines, personal sanitation guidelines and the importance of surface cleaning.
  • Communications from front desk staff to guests about precautions taken for their safety and comfort, and reminders about additional safeguards available at guests’ choosing.

The company will also explore the implementation of various technologies in the months ahead, including mobile check-in and keyless entry to further facilitate the contactless guest experience.


May 27, 2020

Small Luxury Hotels of the World (SLH) has announced the launch of #SLHFORHEROES, a global campaign offering 1000 room nights to those on the frontline who have supported their communities through the devastating COVID-19 pandemic. Submissions to nominate a Hero are now open until June 30th and can be found at

#SLHFORHEROES is a campaign that recognises those who have gone above and beyond to help others during the Coronavirus. Once nominations are submitted, 500 Heroes will be rewarded with two-night stays for use at one of the Small Luxury Hotels of the World properties. With over 520 hotels in more than 90 countries, SLH offers the opportunity to experience countryside retreats, beach resorts, cities and historic locations, once travel restrictions are lifted.

“We have an enormous sense of gratitude for those around the world who have worked tirelessly in the face of the pandemic,” notes Jean-François Ferret, CEO of Small Luxury Hotels of the World. “From frontline health workers through to delivery drivers and the army of charity workers and volunteers supporting the elderly, homeless and disadvantaged, these outstanding individuals put their lives on the line every day. This is our way of giving back and providing them with something special to anticipate. We are proud of this campaign and of our independently owned hotels exemplifying the SLH philosophy of community and integrity.”

SLH unites the most desirable community of independently minded travellers and independently spirited hotels around the world. Caring for the community and conscious travel are at the core, providing luxury experiences in a unique way within a safe environment. In addition to the #SLHFORHEROES campaign, SLH gift cards offer additional value for those who would like to send a personal thank you to our frontline Heroes, available here.

Thank you to all of our Heroes.


May 28, 2020

Accor, a global hospitality leader, has begun the exciting process of reopening some of its hotels that temporarily closed in response to the global pandemic. With restrictions now easing across many destinations, and the number of reopened hotels in the Accor network projected to climb steadily over the coming months, Accor is investing in the resurgence of the travel and service industries and economic recovery in the communities where it operates. ALL - Accor Live Limitless, the daily lifestyle companion that integrates rewards, services and experiences throughout the Accor portfolio of brands, has introduced a new global campaign: Reignite the Love of Travel. The campaign is launching with a short film designed to reassure and to create desire while uplifting its audience.


Steven Taylor, Chief Marketing Officer, Accor said: “During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humour and creativity: it was heart-warming for us to see that they were missing us as much as we were missing them. The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for longer term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire.”


Accor’s ‘Reignite the Love of Travel’ campaign will launch with an engaging social media campaign. Travelers will be invited to share their travel dreams and inspiration, which will be combined to create a second ALL montage-style inspirational travel film.


Offering reassurance to travelers as they head back into the world, Accor’s ALLSAFE cleanliness program protects guests and staff, while assuring travelers they can feel safe while staying at Accor’s hotels. These measures have been developed with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services.


Added Taylor, “We have reacted to the crisis with a fully-fledged marketing strategy which firstly reassures our guests through the launch of ALLSAFE and that has established world-class cleanliness standards and protocols to ensure our guests are welcomed back in full safety. Secondly, in these challenging times we believe it is part of our mission to inspire people with positivity, humour and encourage them to reignite their love of travel.


Accor’s ‘Reignite the Love of Travel’ campaign will launch in key markets worldwide throughout the summer.


VANCOUVER, BC (May 28, 2020): Additional government support is paramount for one of the province’s hardest hit sectors to successfully get back to work under BC’s Restart Plan say leaders of the largest associations representing tourism, hospitality, and accommodation. While the path forward is welcomed, working capital is vital for businesses to remain solvent until a full path to recovery can be met.

The $20.4 billion tourism and hospitality sector was effectively shut down when borders closed and both residents and visitors were told to stay home as COVID-19 unfolded in British Columbia. Since mid-March, thousands of hotels, restaurants, pubs, bars, attractions, and other sectors of the visitor economy have been closed, and many are not expected to re-open unless further government aid is realized.

ABLE BC, BC Hotel Association, Restaurants Canada, TIABC, and the Metro Vancouver Tourism and Hospitality Response and Recovery Task Force are calling on various levels of government to augment existing measures by:

  • Providing a working capital grant to allow tourism, hospitality, and accommodation businessesto re-open their doors and/or prevent permanent closures.
  • Providing a temporary moratorium on evictions for commercial tenants, akin to the residential measures introduced by the Province.
  • Adjusting the Canada Emergency Commercial Rent Assistance Program to ensurethat it is more broadly applicable to help businesses that do not meet the CECRA criteria, but who have experienced serious impacts to their sales.
  • Suspending property tax increases and penalties for late payments, as well as any local fees including business licenses.
  • Extending the temporary layoff timelines to align with the Canada Emergency Wage Subsidy (CEWS) extension th, 2020.
  • Extending BC Hydro relief to large and commercial businesses by allowing hotels who are commercial BC Hydro clients the same relief measures as other small and medium size businesses.

    “BC’s hospitality industry was hit first, hit hardest, and will be among the last to recover from this crisis,” said Jeff Guignard, Executive Director of BC’s Alliance of Beverage Licensees (ABLE BC). “We’re BC’s third-largest private sector employer, and the very survival of our businesses and the jobs they create now depend on urgent leadership and bold action from our government partners.”

    “The accommodation sector supports tourism infrastructure and business in every community across British Columbia, contributing over $3.5 billion dollars in revenue annually,” explained Ingrid Jarrett, CEO and President of the British Columbia Hotel Association (BCHA). “With over 400 hotels closed, and more than 62,000 employees laid off in the province, many businesses – some of which rely completely on the summer season – are on the brink of insolvency. Starting from square one to reopen the doors, or redefine service and health and safety excellence is going to take investment, training, inventory and onboarding costs. With our industry crippling, it is time for the government to step up and announce a relief measure that will allow this sector to survive.”

    “70% of Restaurants Canada members indicate that they are either very or extremely worried that their businesses won’t have enough liquidity to pay vendors, rent and reopening costs over the next three months," said Mark von Schellwitz, Vice President, Western Canada for Restaurants Canada. "The government needs to come to the table with a package of solutions to help these small and medium sized hospitality businesses stay afloat as they ramp up their operations under new physical distancing requirements.”

  • “Measures such as the wage subsidy program, various loan and rent relief packages have all been helpful to a degree, but stop short of helping operators with the biggest challenge around liquidity,” said Walt Judas, CEO of the Tourism Industry Association of British Columbia (TIABC). “Businesses have ongoing expenses but without visitors for the foreseeable future and no revenues, few have any cash reserves to meet their current expenses, let alone have enough to begin operating again.”

    “The scope and scale of measures taken to limit face to face interactions and restrict both international and domestic travel, while appropriate for public health, have had a profound and debilitating effect on the viability of the tourism and hospitality industry, particularly in the short- and medium-term,” said Ted Lee, Acting CEO of Tourism Vancouver and Chair of the Metro Vancouver Tourism and Hospitality Industry Response and Recovery Task Force. “While government attention is starting to turn to longer-term recovery planning, without further immediate assistance, there will be no longer term for much of our industry, as many small businesses will not likely survive.”

Whistler, BC - As we stay closer to home this summer, Four Seasons Resort and Residences Whistler invites guests to experience its newly renovated rooms, suites and Private Residences, while surrounded by luminous lakes and evergreen forests.


Whistler Summer Staycation Offer and Newly Designed Guest Rooms and Suites

Guests planning a trip this summer can now take advantage of the Whistler Summer Staycation offer, available online. Especially designed for drive-in guests, this promotion offers exclusive room rates, upgrades and a late check-out, while looking after four-legged family members too.


Lead With Care

As we collectively respond to the COVID-19 pandemic, Four Seasons Resort and Residences Whistler continues to ensure that guest, resident and employee health and safety remains its top priority.


As a result, Four Seasons properties across the world have embarked on an important global collaboration with Johns Hopkins Medicine International creating an enhanced global health and safety program, Lead With Care, which provides ongoing, real-time guidance and clear measures on the evolving COVID-19 situation. Through this program and collaboration, Four Seasons is leveraging Johns Hopkins world-class medical expertise to focus on enhancing cleanliness, guest comfort and safety and employee training.


For full release details on Lead with Care, summer staycation offer and downloadable print ready images, click hereto view from the Four Seasons Resort Whistler press room.


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