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Washington, D.C. – March 15, 2019 – The American Hotel & Lodging Association (AHLA) today released the results of a comprehensive Lodging Survey, a detailed assessment of advancements in amenities, guest services, sustainability and technology, in addition to other industry trends. This recent survey underscores how hotels advance, accommodate and innovate the guest experience. Consumers can expect seamless transitions between their everyday lives and their lives on the road thanks to increased mobile compatibility, flexible dining options and welcoming accommodations.

This comprehensive survey is conducted every two years by industry data provider and AHLA partner STR, renowned for providing premium data benchmarking, analytics and marketplace insights for global hospitality sectors and funded by the American Hotel & Lodging Educational Foundation (AHLEF), the hospitality industry’s philanthropic organization, dedicated to helping people build careers that improve their lives and strengthen the lodging industry. Convenience and communal experiences are leading trends that impact both hotel design and guest enhancements, demonstrating an industry-wide commitment to elevating the consumer’s overall travel experience. 

“The hotel and lodging industry is paving the way in innovation as evidenced by STR’s latest trend survey,” said Chip Rogers, president and CEO of AHLA. “We continue to be laser-focused on meeting the dynamic and diverse desires of consumers, focusing on service and guest experience, as well as developing and enhancing our properties and workforce.”

Catering to Millennials

In an effort to meet the needs of influential millennial travelers, hotels are continuing to innovate, focusing on community and convenience. Fostering community amongst travelers is increasingly important and hotels are recognizing the desire to create functional shared spaces. While the sample should not be considered representative of entire industry segments, over 10 percent of responding luxury, upscale and midscale properties reported the implementation of communal living spaces. Travelers looking to retain their healthy and active lifestyles while away from home can increasingly expect sit-down food alternatives, such as grab-n-go markets, available in a third of hotels around the country, and healthy dining options consistently offered at higher priced hotels.

  • The higher end chain hotels are more likely to report having communal rooms with shared living space
  • Food alternatives such as a grab-n-go marketplace or similar pickup service have seen a steep gain in just two years, rising from 21% in 2016 to 31% in 2018
  • Higher priced hotels are consistently more likely to provide vegetarian and/or healthy menu options

Going Green

Supporting sustainable initiatives remains important to the lodging industry as a whole. As of 2018, 25 percent of domestic properties have received a Green Certification, the gold standard of sustainability. Linen and towel reuse programs are nearly universal among properties, and a majority of hotels across all segments have implemented a water savings program.

  • Green Certification in 2018 stands at 25%, up from 16% in 2016
  • Linen / towel reuse programs are nearly universal among affiliated hotels (range: 94%-99% across chain scales), with independent hotels (83%) not far behind
  • About two-thirds of hotels within all chain scales report some type of water savings program

Tech Savvy

The shift towards mobile remains a priority. More guests than ever before are using apps to access hotel services. Repurposing mobile devices as room keys has more than doubled in popularity, and mobile device check-in remains on-trend with participation from more than 80 percent of all mid-price and higher segment properties.

  • Using mobile apps to access hotel services is more popular than it has ever been, up from 35% in 2016 to 40% in 2018
  • Hotels’ use of mobile devices as room keys had a sizable two-year increase, moving from 6% in 2016 to 17% in 2018
  • Mobile device check-in is definitely an “in” trend among midprice or higher price segments (all 80%+)

“We are proud to be a part of this survey. Data like this helps the industry continue to move forward and create new opportunities for its guests, employees and surrounding communities,” said Amanda Hite, president and CEO of STR.

The 2018 Lodging Survey was commissioned by the American Hotel & Lodging Educational Foundation and conducted by STR, Inc. Every two years,all United States’ hotels (with 10 or more rooms) are invited to participate in the survey and are asked a variety of questions about their guest services and amenities. This survey is the most comprehensive analysis of the trends in the hotel and lodging industry based on direct feedback from a diverse group of hotels and property types.

 
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The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce the HSMAI Hotel Sales Professional of the Year Award recipients. Amy Champagne, Director of Sales & Catering, Antlers Hotel, will be recognized as the Hotel Sales Professional of the Year in the On-property category. Laura Dinu, Director, Groups & Meetings, Global Sales Americas, IHG, has been selected as the Above-property Hotel Sales Professional of the Year Award recipient. Champagne and Dinu will be honored with the awards at HSMAI’s Mike Leven Leadership Conference, March 18-19, at The Broadmoor in Colorado Springs, CO.

The HSMAI Hotel Sales Professional of the Year Awards honor individuals that exemplify strong sales performance producing measurable results and demonstrate excellence in the following areas: creativity and initiative; sales acumen; innovative leadership; and advancement of the discipline.

“HSMAI is proud to honor Amy and Laura for their outstanding achievements in hotel sales,” said Robert A. Gilbert, CHME, CHBA, president & CEO of HSMAI. “They are succeeding through a combination of innovation and teambuilding that should be models for the industry.”

Amy Champagne, Director of Sales & Catering at the Antlers Hotel in Colorado Springs, CO, will receive HSMAI’s On-property Hotel Sales Professional of the Year Award. Champagne began her career at the Antlers Hotel in 2000 as a front desk agent. Over the years, has cross trained in all facets of hotel operations. Champagne left the Antlers in 2012 for a position that encompassed overseeing multiple select service properties. She returned to her home at the Antlers in 2015, and was promoted to her current position in February 2018, where she oversees the onsite day to day successful operation of sales, catering, and marketing productions. Since obtaining her current role, Champagne has exponentially increased the hotel’s overall revenue and cultivated a team passionate to provide the best guest experience in the city.

Champagne was especially cited for her leadership in the promotion and advancement of the sales discipline at the regional and local level, serving as a leader of HSMAI Southern Colorado Chapter and supporting and mentoring colleagues at her hotel and community. She also demonstrated sales and business acumen – from her keen business development skills to her work maximizing food & beverage spend on property and creatively utilizing hotel function space and partnerships to drive revenue in the slower season.

Laura Dinu, Director, Groups & Meetings, Global Sales Americas, IHG, will be honored as the recipient of HSMAI’s Above-property Hotel Sales Professional of the Year Award. Dinu leads the Corporate Group and Intermediary Sales, USA for IHG, based in San Francisco, CA. In this role, she and her team are responsible for delivering groups and meetings business to all IHG hotels globally. An experienced leader with more than 15 years working in the Domestic, International Group, and Luxury Segments, Dinu helps guide her team to find strategic ways to build IHG’s customers business, and IHG’s partnerships. Prior to joining IHG, Dinu worked for Omni Hotels & Resorts in a global capacity in New York City and San Francisco, overseeing their regional offices. Dinu’s experience also includes various roles in New York City, primarily focusing on luxury brands such as Peninsula and St. Regis.

Dinu was especially cited for demonstrated sales and business acumen, going beyond the hotel business to the business of hotels to drive results. She leveraged her more than 15 years’ experience in the industry to drive significant growth from the corporate and association sectors, increase IHG’s support of and engagement with the events industry at the national level (and in key markets), and increase profitability for her hotels. She also showed innovative leadership, successfully implementing new ideas that created a new dimension of performance.

 
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Toronto, ON (March 11, 2019)– Atlific Hotels is thrilled to announce that two of its managed properties received distinguished industry awards in 2018. The awards of excellence, granted by The Hotel Association of Canada, recognized the highly-acclaimed TownePlace Suites by Marriott Red Deer and Cambridge Suites Hotel Sydney for their outstanding hospitality performance.  
 
With 60 years of reputable hotel management experience, Atlific consistently trains and develops its staff by adhering to extraordinary industry standards. The honours, which include outstanding revenue achievement and corporate social responsibility, demonstrate the range of Atlific’s skillful expertise. 

“Our hotels’ impressive accomplishments make us tremendously proud, as they showcase our unwavering commitment to hotel management strategically and compassionately,” says Robert Chartrand, Chief Executive Officer, Atlific Hotels. “We are always thrilled when our hotels are recognized for such achievements and look forward to more success in 2019.” 

The awards are as follows:

TownePlace Suites by Marriott Red Deer
2018 Revenue Performance Team of the Year Award of Excellence
This award goes to a property for flawlessly implementing a strategy that generated exceptional occupancy and simultaneously maximized guest satisfaction, loyalty and revenue. 

Cambridge Suites Hotel Sydney

2018 Humanitarian Award of Excellence
This award recognizes a hotel that demonstrates dedication and responsiveness to the needs of the community through volunteerism, inspiration, donations and ethical business practices. 

ABOUT ATLIFIC HOTELS
Atlific Hotels is one of the leading hotel management companies in Canada operating over 55 hotels with offices in Montreal, Toronto and Vancouver. Atlific Hotels has 60 years of experience managing well-known Canadian hotels, resorts, and extended stay properties. The company has built a reputation for best in business accounting reporting, information technology solutions and support, exceptional sales, marketing and revenue management programs and sound operational systems. Atlific Hotels’ parent company, Ocean Properties Hotels Resorts & Affiliates operates 68 hotels throughout the United States. Together they manage over 120 properties in North America with over 19,400 rooms, which include independent hotels and resorts as well as internationally recognized hotel brands such as Marriott, Hilton, and IHG. For more information please visit www.atlific.com.

 
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WASHINGTON (March 7, 2019)President and CEO of the American Hotel & Lodging Association (AHLA) Chip Rogers issued the following statement in response to Airbnb’s acquisition of Hotel Tonight:

Airbnb's latest scheme is just further proof the company is playing in the hotel space while evading industry regulations. It’s also likely a realization by Airbnb that their current business model is flawed with its reliance on income from illegal activity by commercial investors using their site. We’re not surprised by this move given major cities, including New York, Boston, Los Angeles and Washington, D.C. just passed strong short-term rental laws last year to rein in Airbnb. Not to mention they are facing an outcry form a broad-based coalition of residents, affordable housing, labor and community leaders about their negative impact on housing and neighborhoods across the country. This move is likely a knee-jerk reaction to offset their financial losses when these regulations take effect this year and in anticipation of other major cities likely to pass similar laws.  

If Airbnb wants to enter the hotel business, then it needs to do so on a level playing field and be regulated, taxed and subject to the same safety compliances and oversight that law-abiding hotel companies adhere to each and every day.

 
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GWINNETT, Ga. – March 6, 2019 – M3, the industry’s leading accounting solution for hotels, announced today that Scott Watson has been promoted to Chief Sales and Marketing Officer and Partner.

Since joining M3 in 2011, Watson has helped lead the company to record growth, significantly increasing customers and total properties served. Under Watson’s direction, the sales and marketing teams have grown from two to 12 team members. M3’s customer footprint has expanded dramatically during Watson’s tenure as well. The company now serves customers in all 50 states, the Canadian provinces and the Caribbean and will be expanding to the UK and Europe.

As Chief Sales and Marketing Officer, Watson will continue to lead M3’s sales and marketing efforts while building long-term strategies that will further the company’s growth and recent global expansion.

“Scott’s success is a direct result of the ways in which he genuinely cares for each and every M3 customer,” said John McKibbon, CEO of M3. “Through M3 products and services, he has found ways to make our customers more productive and profitable. He took over the department as the second sales person and proceeded to build an international team and grow our core product by 200 percent.”

“Since day one, Scott has continually raised the bar at M3 to define what success looks like for our sales and marketing teams,” said Allen Read, President of M3. “His exceptional leadership style and ability to strike a critical balance between professional team development and revenue generation is one of the reasons M3 is the world-class brand that it is today.”

For the past 30 years, Watson has built and led international sales and marketing teams with a specific focus on financial software and technology. Watson is a graduate of the University of Arkansas and currently resides in Springfield, MO.

To learn more about M3 or to request a demo, visit www.m3as.com.

 

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