July 10^th, 2025 – CALGARY – Travelodge Canada is thrilled to announce the opening of its newest property: the Travelodge by Wyndham Kindersley in Saskatchewan! This exciting addition marks the brand's third new hotel opening in Canada this year, expanding our coast-to-coast presence to more than 95 Travelodge by Wyndham and Thriftlodge branded hotels.

The Travelodge by Wyndham Kindersley opened on July 9^th with 44 comfortable guestrooms - many including kitchenettes. Located on Highway 7, Travelodge Kindersley offers easy access to local attractions such as the West Central Events Centre and serves as a convenient stop for travelers connecting from Calgary to Saskatoon. Guests will enjoy amenities which include free breakfast, complimentary WiFi, pet-friendly rooms, a business centre, ample parking and an onsite restaurant.

“The Travelodge by Wyndham Kindersley opening is a tremendous addition to our brand presence in western Canada & the province of Saskatchewan.” said Trevor Hagel, Executive Vice President, Operations, Travelodge Canada. “Kindersley is a vibrant hub, and we are excited to offer both business and leisure travelers a comfortable and welcoming place to stay at this Travelodge by Wyndham property.”

The opening of this property marks the third Canadian Travelodge by Wyndham location launched in 2025, with further expansion planned throughout the remainder of the year.

Barcelona, 17 July 2025: Not all pricing disparities are created equal. And not all intermediaries play the same role in eroding hotel rate integrity. That’s the key takeaway from the which introduces a new behavioral segmentation model to help hoteliers identify the true drivers of parity loss — and respond strategically.

Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. And whether they act alone or as part of broader price war dynamics - to understand which channel actually triggers price damage

“Undercutting on its own tells you very little,” says Jordi Serra, CEO of . “What matters is whether it’s systematic, whether it happens in isolation, and what type of intermediary is behind it. That’s where the real risk lies.”

To provide actionable insight from the World Parity Report, has built a new behavioral framework which identifies three distinct profiles that are reshaping the hotel parity conversation. This enables hotels to practically segment channel partners to redefine relationships and prioritize distribution and pricing actions:  

1. Disruptive intermediaries frequently undercut official hotel rates — often acting independently - as the only channel offering the lowest price. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.
2. Reactive intermediaries contribute to parity loss but act in tandem with others, reflecting broader market pressure. This is noticeable in regional OTAs like Bluepillow or metasearch platforms like Trivago.
3. Passive intermediaries have marginal impact. They rarely undercut, and almost never act alone. Examples include eDreams, Logitravel, Kayak, or Skyscanner.

Using a clustering model to analyse the data from across the 188 channels, 123Compare applies four key indicators to understand the behavioral profile of each intermediary.  

With this level of insight, the 123Compare.me urges hoteliers to shift their focus for their distribution strategy from visibility — the intermediaries most present in metasearch results — to traceability — paying particular attention to those that actually trigger price damage.

“One channel rate might be highly visible but is actually harmless — yet another is seemingly invisible yet consistently harmful. Unfortunately, we’ve seen it again and again: a trusted brand can be your biggest source of parity loss,” adds Serra. “But you won’t see it unless you look beyond the surface. This report gives hotels the clarity to do just that.”

Roberto Gobo, Director of Digital Strategy and Technology at Valamar, welcomes the new classification model introduced in the WPM; “June’s WPM is particularly noteworthy. It offers excellent insights into OTA behavior and highlights the risks that hoteliers face. These reports are incredibly beneficial for both independent hoteliers and chains in strategizing how to minimize price undercutting by external partners such as OTAs, resellers, and affiliate platforms.”

Gobo also emphasizes the importance of addressing Disruptive intermediaries through smart operational practices: “Focusing on the Disruptive Behaviour pattern, there are several actions hoteliers can take to mitigate the impact — from integrating payment gateways and booking engines to automating direct reservation flows. Controlling the payment process is key to detecting undercutting in real time and responding effectively.”

In the revamped version of the WPM — the June edition is more than a diagnosis — it’s a strategic tool for revenue and distribution teams to focus efforts on Disruptive players, where action is urgent. The report also identifies the profile overviews of each group with intermediary examples, and advice to turn data into action.

Download the full June 2025 WPM report  and discover how behavioral clustering can provide control for the hotel pricing landscape:

Donation to be Matched by Provincial and Federal Governments, Supporting Emergency Response and Community Recovery

Brandon, MB – July 16, 2025 – Genesis Hospitality Management — In response to the devastating wildfires affecting Northern Manitoba, Genesis Hospitality Management has donated $30,000 to the Canadian Red Cross wildfire relief efforts. The donation was made during the eligible period for the matching program announced by the Government of Manitoba and the Government of Canada.

“We are grateful for the generosity of Genesis Hospitality for its support of the 2025 Manitoba Wildfires Appeal,” said Luc Mullinder, Canadian Red Cross vice-president for Saskatchewan, Manitoba and Nunavut. “Red Cross teams have been working non-stop to help people evacuated from their homes. This donation will help with efforts to assist people impacted by the numerous fires in Manitoba.”

“Supporting the regions where we live and work is part of who we are,” said Kevin Swark, Executive President of Genesis Hospitality. “Our thoughts are with everyone affected by the wildfires, and we are especially grateful to the emergency personnel who continue to put their lives on the line to keep our communities safe.”

This contribution is a direct show of support for the people and responders working tirelessly to protect lives, property, and critical infrastructure, including the Flin Flon area—home to a Genesis Hospitality property, the Victoria Inn Hotel and Convention Centre since 1988.

“We have proudly been part of the Flin Flon community for over four decades,” added Kevin Swark. “It’s more than just a business to us—it’s a second home. We owe a debt of gratitude to everyone working to protect this special place.”

Genesis Hospitality extends its heartfelt thanks to the firefighters, RCMP, Manitoba Wildfire, emergency medical responders, and volunteers whose bravery and dedication have helped safeguard Manitoba during this challenging time.

“We also want to thank the many community members, supporters, and government officials who have shown leadership and compassion during these trying weeks,” said Kevin Swark.

LAKE LOUISE, AB, July 16, 2025 /PRNewswire/ - , Fairmont Chateau Lake Louise's highly anticipated thermal bathing destination, is to officially open on September 15, 2025. The debut of the world class, indoor-outdoor facility is set to revolutionize wellness in the Canadian Rockies with its contemporary interpretation of a traditional bathhouse – embedded within the landscape of Banff National Park's high alpine.

Advanced reservations for access into BASIN Glacial Waters – at this time, available exclusively to hotel guests -- are to go live Friday, July 18, 10:00 MST. 

A concept two decades in the making and realized by acclaimed AD100 Matteo Thun, BASIN Glacial Waters is inspired by the healing benefits of natural springs, thermal waters, and long-established wellness practices of Nordic sauna culture, yet reimagined through a luxury lens.  Resting at an elevation of 1600m (5,200ft) with an uninterrupted vista of Canada's iconic Lake Louise and the impressive Victoria Glacier – the facility's mineral-rich, natural water source – BASIN is presented in minimalistic grandeur, with organic textures and a strong sensibility towards conscious sourcing and sustainability.

"Capturing the spirit of Lake Louise was at the heart of the architectural intention, to respect the richness of the landscape with a design that represents simplicity, purity, and the uniqueness of the location. Nature and the beautiful surroundings of the lake and the forest become the protagonist – architecture and interior the stage," says Matteo Thun of the concept.

Elements of water - from crushed ice to steam mists - are the basis; an invite to immerse into self-guided circuits flowing between varying heat and humidity states of the traditional Finnish and Bio Saunas, Aufguss Sauna, Steam Rooms, Hot Stone Massage Room, and Silent Salt Relax Room - with its gently warm glow from the Himalayan salt wall naturally ionizing the air.  In addition, a series of diverse temperature pools, including the Reflexology Pool, Infinity Pool - spanning onto the outdoor terrace - and Kneipp Walk, for standing contrast bathing.  Two wet treatment rooms further enhance the thermotherapy cycle, one of which modelled on a traditional Hammam for full-body exfoliation.

Guests can also opt to follow one of five thoughtfully curated wellness journeys – named "Trails" - for a preferred wellness outcome.  The 'Stillness Trail' is a gentle sequence to soothe the nervous system and set the body into the perfect state for a deep rest, the "Presence Trail" for grounding and awareness – to counteract jet lag and calm an anxious mind.

Designed to be experienced to an individual's preferred pace and circuit sequence, BASIN allows for moments of introspective pause and solo reflection combined with spaces for quiet social gathering.  The 'Glacier Lounge' is an open, communal space to rehydrate and restore indoors, with a menu of simple, light, freshly prepared dishes.  A selection of elixirs, tonics, nootropics and adaptogens will also be on hand - and for a sense of occasion, premium Champagne and craft beverages will complement the experience.

The 'Aufguss Ceremony', its roots in European sauna practices, will be a BASIN signature. Led by world-renowned "sauna masters" performing traditional oil-infused steam rituals to an intimate group of guests within the outdoor Aufguss, ceremonies will take place throughout the day.   

As a "Fairmont first", poised to become a flagship for the Group's latest wellbeing platform, BASIN Glacial Waters sets the stage for an entirely new, and elevated, response to wellness travel within Canada.

"Wellness at Fairmont has always been about creating meaningful experiences; and now, BASIN represents an evolution of this", says Emma Darby, Global Vice President Spa & Wellness, Fairmont Hotels & Resorts.

Darby continues: "Our vision with this concept was to create an all-sensory space that felt both intentional and immersive, where guests can slow down, take a breath, and feel genuinely restored – all the while, set against the exquisite backdrop of Lake Louise. The BASIN experience is not prescriptive but is instead, deeply connected to the landscape and focused on the guest's individual mindset.  This exciting addition into our global portfolio demonstrates our commitment to innovation, and how the brand is responding to - and seeking to exceed - modern guest demand for luxury wellness experiences."

Tracy Lowe, General Manager, Fairmont Chateau Lake Louise, adds: "The introduction of BASIN Glacial Waters marks a new chapter for Fairmont Chateau Lake Louise, the cornerstone of a reimagined resort experience.  Set to become a sought-after wellness destination in its own right, its debut signifies the completion of a transformative investment of $130MM across the property - including the renovation of guest rooms and suites, and a redesign of the hotel's Fairmont Spa. It truly is a remarkable milestone year for our heritage hotel that has graced the shores of Lake Louise for over a century."

From opening, BASIN will be accessible daily and year-round, the indoor-outdoor nature of the thermotherapy experience shifting with Lake Louise's dramatic seasonal changes.  The 'BASIN Signature Retreat' has been designed for guests seeking a wellness-inspired resort stay, featuring BASIN access, a 'Glacier Lounge' tasting, and guided wellness-in-nature experience.  Further, guests can partake in the resort's diverse program of wellness-focused outdoor activities, such as small-group Forest Bathing, a Silent Meditation Walk to find presence within the alpine, or a natural cold plunge with guided breathwork in the glacial waters of Lake Louise itself. 

Both the 'BASIN Signature Retreat' and reservations for BASIN access go live Friday, July 18, 10:00 a.m. MST.  Access passes for non-hotel guests are to be introduced at a later date.