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TORONTO, ON, Nov. 19, 2019 (GLOBE NEWSWIRE) -- Days Inns - Canada today announced a partnership deal with Curling Canada for the 2019-2020 curling season. Under the agreement, Days Inns - Canada will join other well-known brands as a national partner for Curling Canada’s Season of Champions (SOC) Events that include The Home Hardware Canada Cup, The OK Tire & BKT Tires Continental Cup of Curling, The New Holland Canadian Juniors, The Scotties Tournament of Hearts, The Tim Hortons Brier and The World Curling Championships.

Curling Canada is thrilled to welcome Days Inns - Canada onboard as a first-time partner for our Season of Champions Events,” Katherine Henderson, Chief Executive Officer of Curling Canada. “This partnership is a great fit and we look forward to helping Days Inn showcase their brand and interact with fans at some of Canada’s most beloved curling events.”

The sponsorship will feature Days Inn branded LED-animated rinkboards, web presence and print advertising along with a 15-second TV spot that will air on TSN. The hotel chain will also receive an opportunity to interact with curling fans from across the country via an in-venue kiosk for the closing weekends of Tim Hortons Brier in Kingston, ON and the Scotties Tournament of Hearts in Moose Jaw, SK.

“We are very excited to partner with Curling Canada and engage with curlers and fans across the country,” said Ally Wesson, Senior Director of Marketing, Days Inns - Canada. “With 115 hotels from coast to coast, we welcome the opportunity to be their home away from the house!.”