Great Hotels of the World Partners with UpMail

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Lisbon, Portugal July 2019,Great Hotels of the World, (GHOTW) the global sales and marketing representation company for upscale independent hotels, is strengthening its strategic partnerships and has partnered with UpMail, a leading provider of smart, cutting- edge technology focused on the direct B2B and MICE sales market.

UpMail is designed to increase conversion rates and improve sales performance by offering personalized, customizable email templates and optimised content - all with an effortless simple plugin that connects to Outlook, Gmail or Salesforce.

Trusted by over 500 Hotels across Europe, including brands like Wyndham Hotels & Resorts, Radisson Group, NH Hotels, Iberostar, Macdonald Hotels & Resorts, Virgin Limited Edition and Jurys Inn, UpMail is the only sales acceleration tool that helps hotel sales teams to target and track prospects quickly and easily, from prospecting through to proposals and client nurturing using data-driven, on-brand content that empowers salespeople to tell a more compelling story, with more impactful content.

“We are delighted to announce this partnership - Great Hotels of the World is focused on optimizing MICE and B2B revenue streams for our member hotels. In the MICE segment, our hotel teams face considerable challenges in creating relevant proposals for growing numbers of inquiries and in converting their group leads. UpMail will be key in helping them improve in both areas”. said Pedro Colaco, CEO of Great Hotels of the World.

Great Hotels of the World member hotels now benefit from preferential access to the UpMail tool, as well as to the underlying audit and performance analysis, with comprehensive support for their teams.

“With their strong track record in the MICE market, Great Hotels of the World is an ideal partner for UpMail” states Antoine Asselin, Founder of UpMail. “Our cutting-edge solutions are easy to install and use, and enable hotels to better target and personalize their Group and Event proposals, and thus increase their conversion rates”.