May 29, 2019

The 53 North Collection, with three unique hotels and a restaurant in Edmonton, is unveiling its new brand, and one of the best hotel rewards programs available.

Winning awards across the board

Managed by Crescent Hotels, the 53 North Collection is known for its outstanding service and amenities, and has been consistently awarded:

  • Travelocity’s Top Hotels
  • Expedia’s VIP Access
  • TripAdvisor’s Certificate of Excellence.

Rewarding loyal guests

53 North Rewards competes with other reward programs in the industry, offering three options to personalize the rewards for each guest:

  • 5% Cash Back, or
  • 5% Charitable Donation, or
  • 15% Loyalty Incentives

Boutique meets business

The new brand enables busy professionals to call one person to get three quotes, and offers over 10,000 square feet of combined meeting space. Our three boutique hotels and restaurant each have their own distinct sense of place:

  • Matrix – a premier lifestyle hotel
  • Metterra on Whyte – a true comfort for travelers
  • Varscona on Whyte – the elegance of a European hotel
  • Ampersand27 – fine dining in an artsy, modern space

For more information, visit