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TORONTO, ON (September 27, 2018) - Days Inns - Canada today announced a $5,000 donation in support of The Indigo Love of Reading Foundation’s Adopt a School program.

The hotel brand ran a fundraising blitz on social media to coincide with the Indigo Love of Reading Foundation’s Adopt a School campaign. From September 17 – 23, Days Inns - Canada committed to donating $1 for each social engagement on their Facebook, Twitter and Instagram platforms in order to raise funds for the Foundation.

“Through our social channels we wanted to connect with people on a national level to garner awareness for this important cause,” said Irwin Prince, President & COO, Days Inns - Canada. “With the help of our franchise community, guests and social media fans, the funds raised will go directly to The Indigo Love of Reading Foundation’s Adopt a School program.”

The Adopt a School program is an annual fundraising campaign that takes place over the course of three weeks each fall. This program is a terrific resource for high-needs Canadian elementary schools to raise funds in support of their library. More information is available online at adoptaschool.indigo.ca