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SUPER EARLY BIRD

DEADLINE DEC 25!

Take advantage of our special pricing by registering yourself and a friend at our best rate.

Prices expire on DEC 25, so book early! Options include:

  • General Managers Special: Available to any hotel GM who brings a member of the team. $499 first, $299 second & third
  • Buddy Pass: Not a GM? No worries, you still get a great deal! $449 if you bring more than 2 people
  • Gen Y: We support the advancement of young people in the industry, anyone under 30 can attend for $250
  • Single Ticket: $499 which is $200 off the regular price of $699
PLENARY: THE FUTURE IS NOW

Back by popular demand, Tony Chapman moderates a lively panel of innovators discussing the future of the consumer.

Revolutions in social media, mobile technology, virtual reality and advanced data analytics have made consumers increasingly savvy and demanding more than ever before.

What can the Canadian hotel industry learn from our trend-setters and their future outlook on consumer activity?

NEW SESSION ADDED!

GET CHINA-READY.

Preparing for the Canada-China

Year of Tourism in 2018

China is one of Canada’s fastest-growing tourism markets and is our third-largest market in terms of arrivals. Through the New Tourism Vision, the Government is taking action to improve Canadian tourism marketing, access, and product—including a commitment to double the number of tourists from China by 2021. This will have a profound impact on hotels and will provide increased business opportunities in both primary and secondary markets. As we celebrate the Canada-China Year of Tourism in 2018, it will be more important than ever for hotels to ensure they are well-prepared to welcome the expected increase in Chinese visitors. This session will provide participants with a "best practice guidelines" to ensure that hotels are China-ready.

KEYNOTE

ANNOUNCED!

DAVID ALLISON

Marketing Expert,

Author & Pioneer of Valuegraphics

David’s research has led to a discovery that will change the way you work, and the way you think about the world. Data from a staggering 40,000 surveys proves that demographics are dead, and that shared values, or ‘Valuegraphics’, are a far more powerful way to motivate target markets. Valuegraphics disprove outdated ideas about age, income, and gender, and will multiply the effectiveness of every marketing dollar as much as 700%. David helps organizations replace guesswork with research and science, transforming disruptive change into welcome opportunity.

CONFIRMED SPONSORS

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