Destination BC Launches Power Up! A New Digital Mentorship Program


Destination BC is helping tourism businesses across the province to “Power Up” through a new digital mentorship program which will award successful applicants a digital service package valued at up to $5,000.

The Power Up! application-based program will provide 75 eligible BC-based, small and medium sized tourism businesses, sole proprietors, and non-profits across the province with free access to digital audit and technical services designed to improve their digital marketing activities and use of technology.

“Power Up is the latest digital program to be added to Destination BC’s suite of industry development opportunities,” said Richard Porges, President and CEO of Destination BC. “Strong digital expertise is increasingly important as virtually all travellers are online before, during, and after their trips. The program will bolster digital capabilities on a one-to-one basis with each qualifying tourism business, offering tailored digital support where each business needs it most.”

Successful applicants will be given access to a digital subject matter expert in a service area of their choice, who will work with them to improve their online capabilities. The service costs will be directly covered, up to a maximum of $5,000 per participant, and will include educational resources for further learning and ongoing implementation.

The application intake opened on September 20, 2021 at 9:00 am PST and will remain open until 85 applications are received, at which point the intake will close and applications will be reviewed based on eligibility criteria in the order they are received.

For more information and to find the Program Guide and Application Form visit: